Maritz To Unveil New Insights at Loyalty Expo

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Maritz' Rob Daniel to unveil new insights in Loyalty Expo keynote address

Marketers will today learn the meaning of true loyalty as Maritz Loyalty Marketing’s Rob Daniel presents the keynote address at Loyalty Expo in Orlando, FL. Referencing the company’s recent study of over 6,000 consumers, Daniel will explain evolving consumer attitudes, experiences and behaviors with loyalty programs.

“This year’s insights are incredibly significant and hold relevance for marketers of all stripes,” says Rob Daniel, vice president of loyalty and research, Maritz Loyalty Marketing. “As marketers continuously battle for customer attention and advocacy, having concrete, well-researched insights to guide our efforts is more important than ever.”

In his Loyalty Expo keynote, Daniel will unveil data, insights and key lessons for loyalty professionals gleaned from the company’s quantitative research study of 6,000 consumers, including a mass-affluent segment. Daniel will share an evidence-based view of how loyalty programs impact consumer behavior, how to monitor success and why consumers choose one program over another.

“The research is more than statistically significant – it’s applicable,” explains Michelle Ubell, executive vice president, Maritz Loyalty Marketing. “Combined with insights from the Maritz Institute, a network made up of neuroscientists, academics and business leaders, the key learnings from The Loyalty Report will put marketers at a competitive advantage.”    

“With the ongoing maturity of loyalty marketing programs in the US, consumers will be looking for more meaningful value from their reward programs,” says Michele Sarkisian, senior vice president, Maritz Motivation Solutions. “Brands will have to be increasingly focused on complementing relevant loyalty rewards with other levers of meaningful relationships”.

Rob Daniel’s keynote will take place on Monday, March 19 at 11:30 a.m. Along with the keynote address, Maritz Loyalty Marketing and Maritz Motivation Solutions also will be present at the trade show, booth 510. Representatives from both companies will be accepting appointments; Rob Daniel and Michelle Ubell will be available for on-site media interviews. Interviews can also be arranged with Michele Sarkisian. Loyalty Expo takes place March 18-20 in Orlando, FL.

About Maritz Loyalty Marketing
Based in Toronto, Canada, Maritz Loyalty Marketing is a consumer loyalty-marketing agency specializing in delivering next generation loyalty solutions for its clients across North America. Leveraging over 115 years of history, experience and expertise from the Maritz family of companies, Maritz Loyalty Marketing provides its clients with consumer loyalty solutions that consider the holistic consumer experience- at every brand touch-point and through all stages of their lifecycle with a brand. For more information visit http://www.maritzloyaltymarketing.com or contact Gayle Duncan, VP Marketing at 905 696-5723.

About Maritz Motivation Solutions
Based in St. Louis, Maritz Motivation Solutions is part of the Maritz family of companies. It offers full-service reward and recognition, sales incentive and channel loyalty programs to US and global companies. Maritz Motivation Solutions delivers best-in-class rewards and fulfillment services, including purposefully-chosen merchandise and experiences that excite, motivate and recognize people. The people who work for Maritz Motivation Solutions are dedicated to being the best in the business, fun to work with and their clients’ most valuable ally. For more information, visit http://www.maritzmotivationsolutions.com or call 1 877 4-Maritz (1 877 462-7489).

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Gayle Duncan