Communications Technology to Host Complimentary Webcast: ‘Business Drivers for Data Quality,’ Sponsored by Pitney Bowes Software

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Industry experts to provide best practices and guidance on "new" opportunities for implementing data quality tools for profit, during this free 60-minute Webcast scheduled for Tuesday, April 10, 2012, at 1 p.m. ET

"Business Drivers for Data Quality" will focus on the current and future state of business analytics for the communications industry, and how the increased numbers and different types of data sources can and will introduce data inaccuracy and inconsistency, potentially impacting the end results. This must-attend Webcast will include an overview of the types of data-quality tools that can help support business analytics -- ultimately leading to both increased profitability and customer satisfaction.    

Attendees will learn how to:

  • Obtain rapid accessibility to a unified view of the customer
  • Link customer data across multiple systems
  • Apply business rules for data cleansing and standardization
  • Integrate data quality with business-intelligence processes
  • And much more

"Customer data is the lifeblood of any organization. The key is how to organize all that customer information in such a way that it can be useful in strategic planning and for troubleshooting,” commented Debra Baker, moderator and editor of "Communications Technology" magazine. To register now, click here.

About the Speaker

David Loshin, president of Knowledge Integrity Inc., is a recognized thought leader and expert consultant in the areas of data quality, master data management and business intelligence. He is a prolific author regarding data management best practices via the expert channel at and via numerous books, white papers and Web seminars on a variety of data-management best practices.

About Pitney Bowes Software

Pitney Bowes Software provides multichannel solutions that leverage data to create relevant dialogue between organizations and their customers. These solutions enable lifetime customer relationships by integrating data management, location intelligence, sophisticated predictive analytics, rules-based decision making and cross-channel customer interaction management to increase the value of every customer communication while also delivering operational efficiencies.

Pitney Bowes Software is a wholly owned subsidiary of Pitney Bowes Inc. a customer communications management technology leader. For more information, please click here, or visit

About Communications Technology

Communications Technology, part of Access Intelligence’s Cable Group, is the industry’s most trusted and reliable source of information on broadband technology trends, strategies, implementations and best practices. The Communications Technology team also produces CT Reports, CT’s Tech Guides, NCTC Technology Edge and other custom publications; it maintains a vibrant Web presence at; and it presents a full schedule of topical Web events. Access Intelligence’s Cable Group also publishes CableFAX Daily and CableFAX Magazine.

Press Contact
Barbara J. Bauer

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Barbara Bauer