Cabela’s® Announces Opening Date of Saskatoon, Saskatchewan, Canada, Store

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Grand opening celebration scheduled for 11 a.m. May 10

Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, will open the doors of its Saskatoon, Saskatchewan, Canada, store with a grand opening May10. It will be Cabela’s third store in Canada, joining the Winnipeg, Manitoba, and Edmonton, Alberta, locations.

A ribbon-cutting ceremony is scheduled for 10:45 a.m., with doors opening for business at 11 a.m. Opening day will be part of a weekend-long celebration featuring outdoor celebrities, special guests, giveaways and more.

“Customers in Saskatoon and the surrounding area continue to show a tremendous passion for the outdoors and have been loyal to Cabela’s for many years,” said Tommy Millner, Cabela’s Chief Executive Officer. “It’s exciting to expand Cabela’s footprint to a third Canadian location, and we can’t wait to open the doors.”

The 50,000-square-foot building will be located in the Preston Crossing shopping area at the intersection of Circle Drive and Preston Avenue in northeast Saskatoon, near the University of Saskatchewan main campus.

Cabela’s expects to employ approximately 150 full- and part-time employees, most from Saskatoon and the surrounding area, to staff the store.

The store will be built in Cabela’s trademark style with an exterior of log construction, stonework, wood siding and metal roofing. The interior will be designed to surround customers in the outdoor experience with wildlife memorabilia and trophy animal mounts, as well as a mountain replica with a waterfall. It also will feature a Fudge Shop, Bargain Cave and thousands of products, including hunting, fishing and camping gear, outdoor clothing, gifts and furnishings.

Cabela’s Saskatoon store is one of six the company plans to open in 2012, joining locations in Wichita, Kan.; Tulalip, Wash.; Charleston, W.Va.; Rogers, Ark.; and Union Gap, Wash.

The Preston Crossing shopping area also includes Walmart, Rona and Canadian Tire stores as anchor tenants.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

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Wes Remmer
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