"Bankers who contribute something positive to the client's or prospect's business in every conversation develop deeper relationships, which result in more sales. Our video tells them how to do it."
Concord, Mass. (PRWEB) March 22, 2012
Business owners expect competence—insight, experience, and ideas that will help them run their businesses more effectively. In a new video on sales techniques, consulting and bank sales training firm Clarity Advantage tells bankers how they can deliver on this expectation and win more sales.
In the video, Clarity Advantage President Nick Miller talks about meaningful conversations and how they help business owners see the value in making changes to their businesses. He describes what’s meaningful to business owners and offers bankers examples of meaningful dialogue they can use in real sales conversations.
According to Miller, meaningful conversations should be a key part of every bank’s sales strategy. He says: “Bankers who contribute something positive to the client’s or prospect’s business in every conversation develop deeper relationships, which result in more sales. Our video tells them how to do it.”
The two-minute video, entitled Was That Supposed to be Meaningful? (http://www.clarityadvantage.com/knowledge-center/sales-techniques-video.php), is one resource Clarity Advantage offers to help bankers conduct meaningful conversations with business owners. The company also offers Talking Business with Small Business® and Big Picture Conversations, two classroom sessions for branch managers and bankers who sell to small and medium-sized businesses.
“The learning points in the video just begin to educate bankers on meaningful conversations. We take those learning points to the next level in Talking Business with Small Business® and Big Picture Conversations where we work hands on with bankers, enabling them to understand the activities and relationships in a customer’s environment and cash cycle. We teach them how to apply that understanding to conversations that contribute something positive to the customer’s business,” says Miller.
Was That Supposed to be Meaningful? is one in a series of 12 educational videos Clarity Advantage will produce in 2012 aimed at helping business bankers increase their sales results. To access Clarity Advantage’s video library, visit http://www.clarityadvantage.com/knowledge-center/video-sales-tips.php.
About Clarity Advantage
Consulting and bank sales training firm Clarity Advantage helps banks clarify, implement, and execute sales strategies to generate more profitable relationships, faster, with small and medium-sized companies, their owners, and employees, working with branch, field sales, and call center sales team members. The company’s sales techniques also assist banks to attract and expand relationships with individuals and families. Visitors to Clarity’s website, http://www.clarityadvantage.com, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business sales techniques and sales management.