Savtira Chooses Reed Smith, Top Global Law Firm, to Manage Growing IP Portfolio

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Reed Smith to oversee Savtira’s global digital compliance, licensing, trademarks and patents

As Savtira continues to create a new path in cloud commerce, it is imperative that our ideas are protected in this innovative market,” said Timothy M. Roberts, President and CEO of Savtira

Savtira Corporation, a Software-as-a-Service (SaaS) Cloud Commerce solutions company dedicated to converging all commerce platforms and supporting them on all devices, today announced it has selected Reed Smith, a law firm among the largest in the world, to manage its intellectual property.

Reed Smith represents many of the world's leading companies in complex litigation and other high-stakes disputes, cross-border and other strategic transactions, and crucial regulatory matters. Reed Smith counsels 13 of the world's 15 largest commercial and savings banks, 8 of the world's 15 largest oil and gas companies, and the world's three largest pharmaceutical distribution and wholesale companies.

“As Savtira continues to create a new path in cloud commerce, it is imperative that our ideas are protected in this innovative market,” said Timothy M. Roberts, President and CEO of Savtira. “Like it has done for so many high profile clients, Reed Smith will ensure Savtira remains compliant and protected in the digital world.

Among the IP assets Savtira offers its customers is a custom ecommerce engine that advances their business models or integrates Savtira’s growing list of more than 20 million digital and physical goods. Savtira also has applied for patents on the streaming capabilities of its Entertainment Distribution Network for movies, music, games, and software via its cloud platform.

Savtira then offers end users of these products the ability to store all of their digital content in one place, where it’s accessible, viewable, and playable from any Internet-connected device, anywhere.

“Our approach to service begins by understanding clients' business goals, then applying the resources necessary to help achieve them,” said Allen Z. Sussman, Partner at Reed Smith. “We understand Savtira’s vision and want to ensure we do everything we can to protect their creative thinking.”

Based on the results of a survey of large and Fortune 1000 in-house counsel, the BTI Consulting Group has ranked Reed Smith among the top firms for client service eight years running. Reed Smith has been identified as one of the few large law firms with a strategic focus on client satisfaction.

Savtira positions itself as a business channel partner poised to inject new life in to large e-tailers, traditional retailers, computer OEMs, cable operators, broadcast affiliates, publishers, content developers/distributors and other Fortune 500 companies. The goal is to get them to market faster by leveraging the Savtira cloud-based infrastructure that has been in the planning stages for nearly a decade, and in place for more than a year.

About Savtira
Savtira is dedicated to converging all existing commerce platforms into one single, portable, device-agnostic, and ubiquitous offering that allows consumers to store, organize, access, and run their data, media and applications straight from the cloud, anytime, anywhere.
The company is headquartered in Tampa, Fla., and has an office location in the United Kingdom. For more information on Savtira, visit: http://www.savtira.com or call 813.402.0123. Follow us on Twitter at: http://www.twitter.com/savtira.

Savtira is a registered trademark. All other product and service names mentioned are the trademarks of their respective companies.

Media Contact, Savtira Corporation
Direct: (813) 440-3841        Fax: (813) 440-3800         http://www.Savtira.com

About Reed Smith
Reed Smith is a global relationship law firm with more than 1,600 lawyers in 23 offices throughout the United States, Europe, Asia and the Middle East. Founded in 1877, the firm represents leading international businesses, from Fortune 100 corporations to mid-market and emerging enterprises. Its lawyers provide litigation and other dispute resolution services in multi-jurisdictional and other high-stakes matters; deliver regulatory counsel; and execute the full range of strategic domestic and cross-border transactions. Reed Smith is a preeminent advisor to industries including financial services, life sciences, health care, advertising, technology and media, shipping, energy and natural resources, real estate, manufacturing, and education. For more information, visit reedsmith.com.
U.S.: New York, Chicago, Los Angeles, Washington, San Francisco, Philadelphia, Pittsburgh, Princeton, Northern Virginia, Wilmington, Silicon Valley, Century City, Richmond
Europe: London, Paris, Munich, Greece
Middle East: Abu Dhabi, Dubai
Asia: Hong Kong, Beijing, Shanghai

Media Contact, Reed Smith
Susan Self
newsPRos, PR Counsel, Reed Smith LLP
213-457-6422 (office)
310-597-0607 (mobile)
susan(at)newspros(dot)com

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