NY Times Company Digital Revenue Expert Joins Savtira

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David A. Knight tabbed to help launch new Cloud Commerce revenue streams for media companies looking to expand their digital offerings.

Bringing David on board strengthens our connection to the media publishing world,” said Timothy M. Roberts, President and CEO of Savtira.

Savtira Corporation, a Software-as-a-Service (SaaS) Cloud Commerce solutions company dedicated to converging all commerce platforms and supporting them on all devices, today announced that David A. Knight, former executive director for digital media sales for the New York Times Company’s regional media group, has joined its sales organization as Director of Sales Partnerships.

“Bringing David on board strengthens our connection to the media publishing world,” said Timothy M. Roberts, President and CEO of Savtira. “He gives us another knowledgeable and respected voice who can show media publishers how to generate new digital revenues using our cloud-based ecommerce platform, our cloud locker personal digital media storage and our white-label Entertainment Distribution Network with 20 million entertainment media products.

Savtira is at the forefront of cloud commerce and has proprietary, patent-pending technology that allows it to be the dominant player in ecommerce for years to come. By hiring Knight, a former board member of the Newspaper Association of America’s Digital Media Federation, Savtira is positioned to help media companies leverage cloud commerce to introduce new business models.

Launching new ecommerce business models would be good for the media industry, especially newspapers. The newspaper industry has seen print advertising revenue decline by millions of dollars during the past 10 years, while online display advertising has yet to make up for those losses. A recently released Pew Research Center report studied 38 large and small newspapers and found that for every $7 in print ad revenue declines, the companies generated only about $1 in new digital advertising sales.

“For a while now, we’ve heard that media companies need new revenue models going forward,” said Knight. “Savtira actually has a model that is profitable for media and digital companies because they can generate more ecommerce revenue by using an ecommerce platform with built-in Web 3.0 features and an integrated product catalog that extends beyond the products they already sell online.

“The idea of having compelling content and a purchase opportunity related to that content is exactly what consumers want. It’s a natural extension of consuming content. After we read content, we want to act. Savtira’s cloud commerce allows people to buy it, watch it, play it, listen to it or store it for later. This creates a dynamic consumer experience and adds value for the media company’s digital environment, especially if that environment is behind a pay wall.”

About David A. Knight
In his role with the New York Times Regional Media Group, Knight led digital sales, revenue analysis, ad ops and sales development for 16 newspapers with more than 80 websites owned by the New York Times Company throughout the Southeast and California, including GatorSports.com, Ocala.com, HeraldTribune.com and PressDemocrat.com. He managed revenue partnerships with Yahoo, Monster, About.com and other third party companies that provide SEM, Mobile, Video and Social Marketing advertising products.

Knight formerly led digital business development and advertising at the St. Petersburg Times (now Tampa Bay Times), where he monetized the launches of Tampabay.com and PolitiFact.com.

Prior to his work with the St. Petersburg Times, David worked for Knight Ridder Digital where he was Director of Sales for Automotive, Real Estate and Apartment business categories. He managed online sales for 28 newspaper websites and launched the integration of Cars.com, Careerbuilder.com, Apartments.com and ShopLocal.com into local newspaper websites across the country.

In the 1990’s, he worked for The Philadelphia Inquirer and the Philadelphia Daily News where he launched Philly.com and led the advertising revenue innovation department that launched a financial investing conference, multimedia marketing projects and revenue partnerships with Republican National Convention, City of Philadelphia, The PGA, Vanguard and the NBA All-Star Game to name a few.

About Savtira
Savtira is dedicated to converging all existing commerce platforms into one single, portable, device-agnostic, and ubiquitous offering that allows consumers to store, organize, access, and run their data, media and applications straight from the cloud, anytime, anywhere.
The company is headquartered in Tampa, Fla., and has an office location in the United Kingdom. For more information on Savtira, visit: http://www.savtira.com or call 813.402.0123. Follow us on Twitter at: http://www.twitter.com/savtira.

Savtira is a registered trademark. All other product and service names mentioned are the trademarks of their respective companies.

Media Contact
Savtira Corporation
Direct: (813) 440-3841        Fax: (813) 440-3800         http://www.Savtira.com

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