Crowd Sourcing Tee Shirts for Veterans - Grunt Style

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Military/Patriotic fashion company uses crowd sourcing to design and release new lines of products.

So how does a veteran running an apparel company design new products for its customers? They crowd-source it.

Normally used for technical problems, now companies like are using this method to design and product new apparel products for their customers.

Grunt Style was like most apparel companies. New apparel and product lines were developed inside the company and then released to its customers to purchase. Some products would do well, and others wouldn't.

So, in the Summer of 2011, Grunt Style focused on working with its Facebook fans for valued input on new shirts and products. Here's how the owner, a former US Army Drill Sergeant, says it works:

"We would come up with a few ideas that we think are cool and post a picture on our Facebook fan page. Within seconds, we would have dozens of responses to tell us if potential customers liked it or not, or what they would do to make it better. If we get enough people interested in an item, we'll make the product available on our website for pre-order at a discount.

Everyday we get emails and Facebook postings about what they would like to see on shirts, hats, hoodies, etc."

Since Grunt Style has a niche community of military veterans and patriotic followers on its Facebook page, crowd-sourcing has worked out quite well.

"We no longer have to play genie and guess what customers are interested in. These people are tired of others telling them what is cool or looks good. Now customers are in control; they have input on what products are made and sold," says owner, Daniel Alarik.

Since crowd-sourcing their product lines, online sales have gone up over four times in just the last six months (since October, 2011).

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Drill Sergeant Alarik, Daniel
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