Truaxis Chief Revenue Officer Jen Millard to Speak at Loyalty Expo

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Discussing how to use technology to improve returns and retention

On March 20, at the upcoming Loyalty Expo in Orland, FL, Jen Millard, Chief Revenue Officer of Truaxis(formerly BillShrink), will speak about cultivating long-term customer loyalty through tailored solutions on a panel entitled “Beyond the Demographic Group: Using Technology to Build Smarter Customer Segmentation that Leads to Better Retention and Returns.” Jen will discuss how retailers can use data and new technologies to personalize customer interactions while optimizing marketing spend. She will draw examples from Truaxis’ award-winning StatementRewards technology, which uses an advanced patent-pending algorithm to deliver customized merchant deals and other data-driven services to bank cardholders directly within their online bank statements and mobile devices.

This panel includes other industry experts, including:

  • Charles Wetzel, CEO, Buxton
  • Al Montalvo, Director of New Sales and Emerging Channels, The Body Shop
  • Richard Last, Lecturer in Digital Retail, University of North Texas

Loyalty Expo is entering its 5th year as the premier customer loyalty and reward conference tailored to networking senior marketers who share experiences and insights on customer retention strategies and trends. Loyalty Expo takes place from March 18 – 20th at the Rosen Shingle Creek Hotel.

Jen Millard is the Chief Revenue Officer of Truaxis, a provider of tailored, in-statement rewards and other data-driven personalization services. Jen has decades of experience as a retail operations executive, specializing in using innovations and technologies to improve customer experience. Prior to joining Truaxis, Jen was the founder and managing partner of Retail Growth Partners LLC, where she helped retailers and brands create long-term relationships with customers. She has also previously worked at ZoomSystems, Bed Bath & Beyond, Brown Shoe Group, Saks Inc and Sears. Jen serves on multiple retail and consumer products board of directors and also holds a seat on the Board of Governors to the University of North Texas Retail Merchandising School.

About Truaxis
Truaxis (formerly known as BillShrink), the company behind StatementRewards and, is working with the country’s leading financial institutions and merchants to deliver the market’s most comprehensive data-driven personalized services platform.

Launched in October 2010, Truaxis’ StatementRewards platform leverages sophisticated analytics and matching capabilities to deliver a broad spectrum of data-driven services, including in-statement loyalty rewards that transform the relationships between banks and merchants, help better serving their customers and build brand loyalty. StatementRewards uses secure matching technology and anonymous user transaction data to pair users with personalized merchant offers and recommendations, as well as powering other rich features like a unified loyalty card, social benchmarking spend comparisons, and mobile and social rewards.

Truaxis’ award-winning technologies have been recognized twice by Finovate as a “Best in Show” and have received accolades from The New York Times, American Banker, Consumer Reports, Forbes, The Today Show, CNN, FOX, ABC and CBS, among others. Truaxis is headquartered in Redwood City, California. For more information, please visit

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Matt Mirandi
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