Retail Software Expert Steve Cohen Urges Retailers to Optimize Social Media by Synchronizing Better with Customer Buying Patterns

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On Retailer Thought Leadership Site What's Next Retail, Cohen Comments on Retailer Planning Strategies, Social Media Optimization, and Integrating Both with Changing Customer Buying Patterns

Steve Cohen

How you’re using social media should really mirror how your customers purchase their products from you.

In his two new posts on retail thought leadership site WhatsNextRetail.com, Cole Systems senior retail consultant and retail industry thought leader Steve Cohen posted that retailers have a unique opportunity to optimize growing social media opportunities but only if they synchronize their efforts with their customer's buying patterns. Cohen also wrote about planning strategies retailers should consider in order to better optimize their systems investment.

Cohen said, "How you’re using social media should really mirror how your customers purchase their products from you. In line with this, retailers should understand what their customers are looking for in order to optimize their social media offerings and how they communicate with them through social media."

In the posts, Cohen discusses various types of retailers and how their customer's buying habits should dictate their social media strategies. "You really need to understand exactly how your customer purchases, so that you can really focus on what your customer’s interested in to really optimize your quickly growing social media strategies," he said.

Steve Cohen is a senior retail consultant at Cole Systems and a contributor to WhatsNextRetail.com, a thought leadership site led by members of the Retail Industry Partner Community, a network of Microsoft Dynamics partners. You can read more from Steve Cohen at What’s Next Retail.

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