ESAB Connects With Customers Using Social Media

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ESAB connects with customers using Facebook, Twitter, and more.

ESAB Welding & Cutting Products is using social media to connect with customers in a new way.

ESAB recently upgraded to the Facebook Timeline, and is using Facebook to answer questions, post educational materials and videos, and listen to feedback from welders. With more than 28,000 “Likes,” ESAB is harnessing the power of social media like never before.

“Our Facebook page has opened up new lines of communication with our customers. Not only are we able to address customers' needs and questions directly, but we're also able to engage in an open forum for the first time, which has provided a new level of relationship between ESAB and our customers,” said Sue Bartholomew, Marketing Director for ESAB North America.

ESAB has long been a leader in the welding and cutting industry, and is now using the latest communication methods to connect with customers. The company also communicates with Twitter and YouTube, and has developed a smartphone application that allows users to determine the proper parameters for welding.

“It’s not all work, though,” said Bartholomew. “We also have several fun contests on our Facebook page. We give away a HandyPlasma 250 prize package every month, as well as other prizes.”

ESAB can be found at facebook.com/esabna, twitter.com/esabna, and youtube.com/esabweb.

With more than 100 years of experience, ESAB Welding & Cutting Products is one of the world’s largest and most skilled manufacturers of welding and cutting equipment and welding filler metals. Recognized as the technological leader in the industry, ESAB is committed to providing customized solutions for their customers. For more information, visit http://www.esabna.com or call 1-800-ESAB123.

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Mary R. Dittman

Mary R. Dittman, M.B.A.

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