Think Basis Taps App47 for Advanced Mobile App Deployment and Management Solution

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Company Counting on Industry-Specific App to Drive Global Expansion

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Toronto-based integrated marketing services provider Think Basis recently announced that it has been using App47’s mobile application management (MAM) solution to easily deploy, manage, and evaluate a new iPad app developed specifically to help sales professionals get in front of physicians who practice cosmetic surgery. It is the first app of its kind designed for plastic surgeons to help them better present offerings, build trust with prospective clients, and reinforce existing customer relationships.

According to Think Basis leadership, App47, a leading Northern Virginia-based provider of advanced enterprise mobile application management solutions, stood out as an application management partner. Chief reasons were the ability to quickly implement the App47 solution, and the remarkable ease-of-use that made it possible to deploy the Think Basis app to physician office staff regardless of technical expertise, with little to no support.

“This app is anchoring our effort to provide services to the cosmetic and reconstructive surgery practitioners throughout North America, with expansion in the UK, Australian, and even South African markets,” explained company founder and president Nick Dumitru. “Small business moves fast, and we needed a solution that could keep up and allowed us to test and implement as quickly as possible. Other vendors put up unnecessary barriers in terms of getting started. With App47, we had the app up and running within minutes of signing up for the free demo. It felt like they understood what businesses need in today’s economic climate.”

Essential for the app’s success, explained Dumitru, was that it be easy to deploy and manage across diverse devices and operating systems. “Our salespeople bring their own hardware,” he added. “We needed speed, and we also needed to give them privacy in terms of using their own devices while still being able to push out our app, which is Step One of our customer engagement strategy. With App47, a process that wasn’t even possible before is now easy, quick and fun, ultimately providing a key competitive differentiator for us.”

Speaking to Dumitru’s point about ease of implementation, App47 CEO Chris Schroeder cited the Think Basis experience as an increasingly typical example of how App47 customers are receiving his company’s enterprise mobile application management solution.

“With iPad apps and iOS,” said Schroeder, “your options were either iTunes or ‘figure it out for yourself.’ That’s a lot to deal with, and business owners are rarely developers. We’ve engineered a solution that’s as easy as uploading to your own customized app store. In the case of Think Basis, it literally was up and running in 47 seconds.”

Think Basis was the first company to sell a plastic surgery visualization application for the iPhone before creating a solution for tablet devices such as the iPad and Android. The company’s objective is to help plastic surgeons grow their business by improving client interaction and increasing sales.

App47 specializes in the enterprise mobile application management (MAM) lifecycle, from deployment, through management, to performance analytics and ROI while ensuring enterprise and user data privacy, and optimized mobile user experience. App47 offers free versions of its enterprise and developer edition, and allows users to automate mobile application deployment by creating their own self-service enterprise app stores. To learn more, visit http://www.app47.com.

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Jim Casey
App47
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