Iranian Festival of Norooz Celebrates a New Year

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Behnam Rugs Welcomes Spring with Age-old Celebration

For Iranians, the new year doesn’t begin until spring. Each year on the spring equinox, millions of people from Iran, Turkey and other Middle Eastern countries celebrate Norooz, the Iranian New Year. The festival begins at the very time the sun crosses the equator, on March 20th this year, and runs for 12 days, Ben Tavakolian, president of Behnam Rugs, will be celebrating Norooz beginning on March 15th, and extending a warm welcome to customers and visitors who would like to welcome spring with the age-old holiday.

Norooz. a non-religious holiday, marks the coming of spring and celebrates the 3,000 year old victory of the king of Zoroastrian, King Jamshidm, who defeated a harsh Persian dictator. Today the festival is marked by several traditions: spring cleaning, treats, and visits. The cleaning prepares households for the new year, visits remind people how others have enriched their lives, and treats are given in order to ensure a good year for all.

Ben Tavakolian, a native of Tehran, is combining all of these traditions in a celebration at Behnam Rugs, located at 18000 Preston Road, Dallas, Texas. He invites people to celebrate by cleaning their rugs with a Traditional Persian hand-washing, or to refresh their homes with a new hand made rug. As for the treat, Tavakolian is offering a $50.00 off coupon good for rug cleaning and any other product and service we offer and expires on April 30th, 2012. And the visit? “Visitors can experience one of the traditions of Norooz at Behnam Rugs. We will display a table called a half-seen or seven S’s, which contains the following symbols:

  •     Seeb - Apple (symbolizing beauty )
  •     Seer - Garlic (meaning good health)
  •     Senjed - Sweet lotus fruit (representing love)
  •     Sombol - Hyacinth flower (representing rejuvenation)
  •     Sekeh - Coin (representing wealth and prosperity)
  •     Sabza - Wheat, barley or lentils sprouting in a dish (symbolizing renewal)
  •     Serkeh - Vinegar (symbolizing age and patience)

They will also find a bowl of goldfish that symbolize longevity.”

Tavakolian, whose family has been in the Persian and Oriental rugs business for three generations, hopes that customers will enjoy this celebration of Norooz, adding that “It’s more than just a new year. It’s an opportunity to refresh our homes and our lives, to open our hearts to help others, and to become better citizens.”

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