We actually see an increase in sales on those products that include product videos. This tells us that our customers value online videos as a viable tool to help them in their purchasing decisions.
Golden, CO (PRWEB) March 23, 2012
TheaterSeatStore.com, the trusted online retailer of luxurious and affordable home theater seating, is proud to unveil a whole new shopping experience for its customers. Starting now, select Jaymar home theater seats now include interesting and informative product videos to showcase their unique features. This allows customers to actually see select home theater seats in action, which in turn gives customers more information to aid their purchasing decisions.
Invodo, a leading producer of e-commerce video content, reports statistics that show product video views during the 2011 holiday season increased over 800 percent compared to the previous year. Additionally, Invodo reports that customers who view product videos gain value in seeing the products in action.
Bruce Tucker, VP of Marketing for Theater Seat Store and producer of their product videos couldn’t agree more, “We actually see an increase in sales on those products that include product videos. This tells us that our customers value online videos as a viable tool to help them in their purchasing decisions. We are planning to introduce many more product videos for Jaymar and other top brands in our catalog”.
Each video features a model who demonstrates the visible features of each home theater seat while talking about the comfort and support features that cannot be seen. Each video is 30 – 60 seconds in length and includes warranty information as well as upholstery choices. Visitors to TheaterSeatStore.com can see these videos by clicking special camera icons in the category pages, or by clicking the “Product Video” button on the product page itself. Many of these informative videos can also be seen on Theater Seat Store’s Youtube Channel.
Jaymar is well known for building high quality living room furniture that offers exciting contemporary designs as well as superior comfort technology. They use the finest materials and craftsmanship to create furniture that is considered some of the best in the business. Jaymar’s leather home theater recliners offer great features such as hidden cupholders, power recline and top grain leather upholstery. Theater Seat Store includes product videos with Jaymar’s most popular home theater products including the Panther, 262 and 59142 models.
About TheaterSeatStore.com – TheaterSeatStore.com is owned by InteriorMark, LLC, who is one of the leading e-commerce providers of top brand furnishings that include, AV racks and stands, luxury home theater seating solutions, power massage recliners, upholstered living room sets and quality wood bedroom collections. The company is proud to offer seating solutions and accessories for cutting edge home theaters. InteriorMark is a member of the National Home Furnishing Association and a member of the Better Business Bureau.