deploys Visual Revenue in their continuous pursuit of the data driven newsroom

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Visual Revenue, Inc., the leading provider of online publisher tools for real-time homepage editing, continues to expand its portfolio of global online financial and business news destinations with the announcement today that Forbes has subscribed to their service.

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As a result, we’ve increased audience engagement and now want to explore new applications of their technology

The Visual Revenue Platform delivers Editorial teams real-time recommendations on what content to place where on their homepage (and section front pages) and for how long. An intuitive solution designed specifically with Editors in mind, the collaborative online environment takes editorial discussions to the next level ensuring content placement decisions can be taken faster, more accurately and with a greater level of confidence. Inc., a leading Internet media company, is the most trusted resource for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting that they need to succeed at work and profit from investing.

“Visual Revenue has been a great addition to our newsroom,” says Drew Hansen, Director of Editorial Operations & Business Development. “Their technology supports our ongoing effort to create feedback loops at critical points of the editorial process. The platform provides real-time programming recommendations that our Home Page editors can act upon, without overriding their judgment, and continually learns from their decisions and instructions. As a result, we’ve increased audience engagement and now want to explore new applications of their technology.”

“It’s fantastic to be partnering with Forbes,” said Charlie Holbech, VP Operations and Co-Founder of Visual Revenue, Inc. “Couple our platform with the fact that they’re an extremely progressive news organization and it makes for an exciting combination. We’re humbled that the platform has been given the opportunity to participate alongside the Forbes editors in the ongoing newsroom dialogue.”

About Visual Revenue
Visual Revenue Inc. provides a predictive analytics solution that helps online media organizations set a better front page. Headquartered in New York, Visual Revenue is helping media organizations across the globe better place their current content throughout their online publication. Visual Revenue’s Front Page Decision Platform currently provides more than 45 online publishers with real-time recommendations. These include,, Comcast, Time Inc, Cox Media, and

Visual Revenue was founded by former IndexTools (now Yahoo! Web Analytics) COO Dennis R. Mortensen and officially launched in January 2011. The founding team are industry veterans from the web analytics, big data and predictive modeling world.

For more details on Visual Revenue, Inc. visit the corporate website at or call +1 (212) 506-6700 or email

Forbes Media
Forbes Media encompasses Forbes and (, the leading business site on the Web that reaches on average 27 million people monthly. The company publishes Forbes and Forbes Asia, which together reach a worldwide audience of more than 6 million readers. It also publishes ForbesLife magazine, in addition to licensee editions in Africa, Argentina, Bulgaria, China, Croatia, Czech Republic, Estonia, Georgia, India, Indonesia, Israel, Kazakhstan, Korea, Latvia, Middle East, Poland, Romania, Russia, Slovakia, Turkey, and Ukraine.

Other Forbes Media Web sites are;;; and Together with, these sites reach on average 33 million business decision makers each month.

Steve Forbes serves as Chairman and Editor in Chief. Mike Perlis is President and Chief Executive Officer. Lewis D’Vorkin is Chief Product Officer. Meredith Kopit Levien is Chief Revenue Officer.

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Charlie Holbech
Visual Revenue
(212) 506-6700
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