Denver, CO (PRWEB) March 21, 2012
Elite Sport Supplements (ESS), with a well-rounded offering of the finest nutrition supplements in support of individual general health to team sport participants, weekend athletes to triathletes, and traditional bodybuilders, is launching a national ecommerce website today at http://www.elitesportsupplements.com. ESS targets every sports discipline with detailed nutritional information and more than 5,400 products, including energy drinks and boosters, proteins and amino acids, creatines, weight loss and weight gain nutrients, vitamins, all-in-ones, and such extras as healthy snacks, sexual health products, sleep aids and more.
“Our approach to supplements is to provide solutions for everything from mental strength, muscle strength and performance, to endurance and recovery,” says Jeff Cocain, co-founder and co-owner of the innovative and informative sport supplement shopping site. “Rather than offering products for just a few sports disciplines or just elite athletes, we were convinced that people at any level of physical activity and in any sport would want a beneficial boost to their performance, health and lifestyle.”
ESS, in development and testing for over two years, offers eight main categories of product, each with several layers of sub-categories that include complete descriptions and reasons for choosing that type of supplement. For instance, under the Protein category there are 10 sub-categories, such as Vegetarian Protein, which “are great when you need to avoid common food allergens that can cause immune reactions and intestinal distress.”
When a shopper clicks through to the products, there is an individual product page for each supplement, with extensive product details and nutrition facts, a button to add a product review or to read ratings and comments from other users, and links to share the information via email or on a wide variety of social networking sites.
“With such an extensive product line, we knew that having an intuitive and user-friendly site with a comprehensive on-site search engine was essential in order to set us apart from the competition,” says Damon Chavez, co-founder and co-owner. “During extensive user acceptance testing with long-time sport supplement buyers from multiple sport disciplines, we have testimony that our search engine is the most advanced in the industry for usability and site search.
“Visitors to ESS will discover a site that is easy to navigate and research products beneficial for the specific goals of our customers,” Chavez adds, “including products for mental and muscle strength, sport performance and recovery.”
The two founders of ESS have been athletes and physical fitness aficionados all their lives and understand the health and performance benefits of nutrition supplements first-hand. The pair met in the financial services industry and discovered their mutual affinity for sport supplements, as well as their mutual disdain for the existing online and retail outlets in the industry.
“The sports supplements business is a nearly $28 billion a year industry, so obviously there is a high level of demand,” says Jeff Cocain. “However, local supplement stores simply cannot stock this level and variety of inventory, and we found the current websites selling supplements tended to focus on body-building and lacked the investment in athletic variety, nutritional information and usability that we desired. We felt there is a need in the marketplace for a comprehensive sports supplements shopping site like ours.”
One innovative feature of the ESS ecommerce website is a Compare Products button where shoppers can add two or more products for a side-by-side comparison, including full product descriptions, pricing and product attributes like flavor.
ESS offers an enhanced user-friendly shipping tracking model and provides free shipping via UPS for orders over $200. In addition to most payment vehicles being offered through the website, ESS has their own private label gift card that customers can purchase for loved ones. Visitors who sign up for the ESS e-mail newsletter will receive expert weekly workout regimens, new products alerts, sales promotions and the latest nutritional and sports/activity performance news, information and tips.
For complete information visit http://www.elitesportsupplements.com.