Launches Video Ad Network Service for Sports

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Cloud-based multimedia platform offers pay-for-performance advertising on its sports video distribution service.

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“We are using our platform to consolidate regional sports video content as a new and fresh inventory for blue chip brands seeking access to coveted local markets with scale,” states SendtoNews’ CEO Greg Bobolo.

Online multimedia distribution platform today announced the launch of a video service offering that enables advertisers access to its fast-growing sports video packaging and distribution service to both traditional and online news outlets.

“We’ve taken a new approach to sports content advertising. We are using our platform to consolidate regional sports video content as a new and fresh inventory for blue chip brands seeking access to coveted local markets with scale,” states SendtoNews’ CEO Greg Bobolo.

“Using in-video branding, we provide major advertisers access to millions of traditional broadcast and online viewer impressions. A media buy on SendtoNews provides ‘PVR-proof’ brand exposure to traditional sports broadcast viewers as well as digitally via corresponding broadcast, print, and radio web properties,” continues Bobolo. “Perhaps more importantly, we’re combining our growing inventory of sports video content with our ability to measure both intent and usage metrics. This puts us in an interesting position to offer a highly transparent return on investment to advertisers who are becoming accustomed to guaranteed, pay-for-performance models. Initial trials have proven very successful and there is significant sales revenue potential for both SendtoNews and participating sporting organizations.”

How It Works
SendtoNews’ Video Ad Network service will give brands the opportunity to make annual or seasonal buys for sports content on SendtoNews destined for specific local markets. A corporate logo will be embedded in all content and advertisers will pay monthly for the reach delivered, paying only when the video is downloaded by media and broadcast or posted online.

Sports advertising represents one of the fastest growing segments of a $485 billion global advertising market. Spending on sports marketing and advertising by the top 50 North American companies was up 27% last year, and global sports spending is projected to increase from $114 billion in 2009 to $133 billion by 2013.

Ad guru David Ogilvy once suggested that news coverage was six times more effective than advertising. Even at a 1:1 ratio, the equivalent advertising value of an in-program logo quickly adds up. When the Miami Heat and Dallas Mavericks played in last year’s NBA finals, Front Row Marketing Services estimated that the rights holder to the teams’ stadium names, American Airlines, reaped $64 million worth logo exposure from TV broadcasts.

This is a revenue sharing opportunity that will also benefit sports, allowing leagues and teams that use SendtoNews to leverage their sports highlights and content into a new secondary revenue stream.

About SendtoNews
SendtoNews is a disruptive, cloud-based technology company that is changing the way the world shares its news. The company offers an advanced distribution system that accepts newsworthy multimedia content from any platform connected to the Internet, optimizes it for easy newsroom consumption, and distributes it to the SendtoNews network of news broadcast/publishing partners as well as custom distribution lists.

In addition, for sports content, SendtoNews has a proven, performance-based advertising model that is unique and leverages a new inventory of content distributed across all traditional and digital mediums.

SendtoNews debuted at the Vancouver 2010 Winter Olympics, where more than 1,450 reporters used it to send stories to home networks in 200 countries. Today popularity among amateur sporting organizations, minor sports leagues and international sporting events is quickly turning SendtoNews a leading digital sports video news agency. Clients include the AHL, ECHL and WHL hockey leagues, the Canadian Professional Golf Tour, Rugby Canada, Swimming Canada, 2013 America’s Cup, International Triathlon Union, Major League Soccer and many others.

Headquartered in Victoria with affiliate offices in New York and San Francisco, SendtoNews is a go-to for broadcast-quality sports footage for some of the largest networks including ESPN, FOX Sports, ABC, NBC, CBS, Global TV, CTV, CBC, TSN, Sportsnet, IMG Media and over 900 hundred news desks nationally and internationally.

For more information, call toll free 855-590-1991, follow @sendtonews on twitter or visit

NOTE TO EDITORS: Video Interview Clip of SendtoNews CEO Greg Bobolo available for download VIA SendtoNews.

Media Contact
David Davies
E-mail: david(dot)davies(at)sendtonews(dot)com
twitter: @sendtonews

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