Aqua Media Direct Introduces PRE-Targeting, the New Way to Buy Online Display Media

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Aqua’s "new way" incorporates 3rd party data to PRE-Qualify online audiences.

Once we express the methodology behind our site selections, it's apparent that this this is the new way

Aqua Media Direct, Inc., an Online Display Specialty Company, announced today the launch of a new product, PRE-Targeting, which utilizes a special collection of 3rd party quantitative and qualitative data resources to custom specify website audiences that will buy an advertiser’s product or service. PRE-Targeting selects the sites by the concentration of audience interest rather than specific content.

PRE-Targeting also captures audiences in the midst of their interest, rather than following a user that has moved on to non-related websites as with online display user-targeting.

“We developed PRE-Targeting using 3rd party research so that we can provide assuredness that the audiences of our recommended sites are real, and a campaign can serve to the right audiences from the start,” says Aqua Media Direct CEO, Tom Doyle, adding, “Our sales persons are media professionals that have the experience to translate what the research provides into a custom proposal for every advertiser; and once we express the methodology behind our site selections, it’s apparent that this is the new way.”

The company acknowledges that the best way for prospective advertisers and agencies to understand the value of PRE-Targeting is to see an example of PRE-Targeting in the context of a current campaign or recently formulated target audience. Contact the company directly to have a media representative provide a free sample of PRE-Targeting.

Launched in late 2006, Aqua Media Direct is an Online Display Specialty company that specializes in connecting advertisers with their target audiences worldwide. The company’s primary focus is providing advertisers with the pre-qualified audiences of major brand websites and niche focused boutique websites using their proprietary PRE-Targeting.

Before taking the helm at Aqua Media Direct, Tom Doyle was CEO of Pivotal Media, LLC, an earlier rendition online display specialty company. In the early Internet advertising industry, he helped to establish Go4Media, one of the first successful site representation companies. His earlier offline media history includes ownership of a company that provided major market media planning and integrated promotions for touring entertainment companies and their sponsors including Barry Manilow and Frank Sinatra (P&G), Neil Diamond, The Rolling Stones and the 100 city A Chorus Line, “The Broadway Tour of America” (Visa).

Aqua Media Direct is based in Los Angeles with offices in Santa Barbara, San Francisco and Chicago and New York. Tom Doyle can be reached at 626-432-7253, tom(at)aquamediadirect(dot)com.

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