Scottsdale, Ariz. (PRWEB) March 20, 2012
TV programs have come to the Internet, and the Internet has gone to mobile devices. Now the Internet is coming back to TV, and savvy software engineers and smart TV producers are finding ways to create new "hybrid" services that bring it all together. New NPD In-Stat (http://www.in-stat.com) research forecasts that 100 million households will actively use a hybrid service delivered to their TV set by 2016.
“The next step in the viewing experience will be for TV sets and set top boxes to permit all of the traditional TV-related services, which is then expanded and enhanced by bringing in content from the Internet, or from Internet-like web services that provide a ‘walled garden’ of authorized content and on-screen features,” says Gerry Kaufhold, Research Director. “In tandem with web-based content coming to TV screens are TV apps that use tablets or smartphones. We expect nearly 80 million households will be actively using TV apps provided by their service provider by 2016. These new hybrid approaches provide an excellent growth opportunity for TV producers.”
Some of the research findings include:
Recent NPD In-Stat research, The New TV Experience: TV Apps and Hybrid Services (#IN1205281TV), provides a look into the future of television and builds on recently published forecasts for TV Everywhere services, hybrid set top box deployments, and recent consumer surveys. Our research reveals the types of screens consumers are using to view content from the Internet, and includes identification and analysis of the key trends and companies that are driving the market.
Definitions and data include the following:
This research is part of NPD In-Stat’s Global Pay-TV service which research provides comprehensive analysis and forecasts of the worldwide market for all types of pay-TV set top boxes, the operators that deploy them and their subscriber bases.
About NPD In-Stat
NPD In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. NPD In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on NPD In-Stat to support critical business, product and technology decisions.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us, visit http://www.npd.com, or follow us Twitter at http://www.twitter.com/npdgroup.