Our global reach ultimately provides for a higher return on investment for our advertisers, while bringing our bridal couples inspiration from around the world.
Castle Rock, Colorado (PRWEB) March 20, 2012
Mywedding has launched into the United Kingdom with 18 local communities in England. The growth overseas also includes locally developed free wedding website designs, and UK inspiration and content partners.
Expansion into the UK was the clear next step and an easy decision as the company’s first overseas expansion effort. Mywedding has already been providing free wedding websites and planning tools to thousands of UK bridal couples who have been requesting community access to local advertisers and resources in their area.
“Over the last couple of years mywedding had to significantly evolve to remain relevant to our two very different customer segments (couples and advertisers)”, Woody Pastorius, CEO of mywedding said. “Instead of cutting costs, we invested in our products, hired more staff, took calculated risks, made price considerations, and eliminated weaker offerings – we positioned ourselves for the future and ultimately became a better company. We are a company that is successfully combining local synergy with global reach.”
Since launching the first community site in January of 2003, myseattlewedding.com, mywedding has grown to become a collaborative bridal destination network of more than 1.5 million unique monthly visitors where focus is on connecting engaged couples with local, national and international advertisers. Mywedding now hosts over 100K local wedding vendor listings in 205 local communities across the United States, six communities in Canada and 18 communities in England. Pastorius added, “Our global reach ultimately provides for a higher return on investment for our advertisers, while bringing our bridal couples inspiration from around the world.”
Growth into England is the first big step in mywedding’s exciting journey towards becoming the most trusted wedding resource for brides and wedding professionals worldwide. In the upcoming months, mywedding will continue the expansion into the United Kingdom, launching new local communities in Scotland and Wales in April, and Ireland in May.
Founded in 2002, mywedding has quickly become one of the largest and most trusted online wedding planning resources bringing bridal couples inspiration from around the world. As one of the most comprehensive online wedding media channels, mywedding offers local wedding vendor communities, honeymoon and destination wedding resources, inspirational content, free wedding websites and blogs to its users. Utilizing proprietary Internet technology for publishing and managing advertising listings, mywedding makes wedding planning easy and fun for couples while providing highly targeted local advertising to wedding vendors.