Phiten® Taps Buffalo Sabres' Star Derek Roy as the First NHL Athlete to Join its Roster of Brand Ambassadors

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Phiten Announces Endorsement Deal with NHL Athlete Derek Roy

Phiten®, the innovator and original maker of the titanium necklace and precious metal-infused wellness products, today announced an endorsement deal with its first official NHL athlete, Buffalo Sabres’ star center and alternate captain, Derek Roy.

“I’ve been a long-time fan of Phiten’s titanium sports accessories and I’m thrilled to represent the company’s brand in the NHL,” said Roy.

Roy, a Canadian hockey player from Ottawa, Ontario, was drafted by the Sabres in the 2001 NHL Entry Draft and made his debut with the team during the 2002-2003 NHL season. As center, Roy’s speed and excellent vision on the ice make him a top playmaker who is known for his ability to assist on goals. Combined with a keen eye to quickly pick out openings and snipe goaltenders, Roy also has a knack for piling on points throughout the season making him a valuable skater for the Sabres.

Roy, who is often seen wearing his Phiten white S-Pro bracelet during game play, joins an array of elite Phiten athletes that include stars from the MLB, NBA, NFL, PGA Tour and more.

“We’re excited to have an impact player like Derek on our team to officially introduce our brand to NHL fans,” said Joe Furuhata, public relations and marketing manager of Phiten USA. “We’ve seen strong grassroots popularity among players and fans for our products and Derek will be an integral part of helping us expand our NHL presence.”

To learn more about Derek Roy and his involvement with Phiten, visit http://www.phitenusa.com.

About Phiten®
Phiten is a leading designer and manufacturer of sports lifestyle accessories and produces necklaces, bracelets, supports and apparel developed for active, health-conscious living. Phiten’s technology centers around Aqua-Metals, which are incorporated into every product. Phiten is worn by elite athletes all over the world but is truly for anyone inspired to live a healthy lifestyle. Phiten is a license partner and produces official merchandise for the NBA, MLB and PGA Tour. Headquartered in Torrance, Calif., Phiten corporate stores are located in Seattle, Torrance and Honolulu and products are available at sporting goods retailers and professional sports stadium shops across the nation. For more information, please visit http://www.PhitenUSA.com. Facebook.com/Phiten @PhitenUSA

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Kendra States
The Lavidge Company
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