Avectra and Informz Announce Integration to Improve Email Campaign Effectiveness

Share Article

Comprehensive Relationship Management Solution Enhances Member Engagement

Our partnership and integration with Informz ensures our customers are able to take their email marketing to the next level to increase the effectiveness and success of their marketing efforts

Avectra, a developer of web-based Social CRM solutions for associations and not-for-profits, today announced that email marketing service provider Informz will integrate its email marketing platform with Avectra’s netFORUM. Informz will offer integrations with both netFORUM Enterprise and netFORUM Team & Pro which streamline the process of creating efficient and effective email marketing campaigns.
netFORUM, one of the industry’s most robust membership management solutions, lies at the core of the Avectra Social CRM suite. netFORUM centralizes all of an organization's information in one database, with a comprehensive set of modules that integrate member data and business processes. The result: organizations can manage members, chapters, non-members, and other relationships with ease.
“The entire Informz team is excited about the launch of our new integration with netFORUM,” said Joe Tyler, Informz CEO. “The robust integration allows clients to combine the power of their netFORUM database with the Informz email marketing platform to increase efficiency and create more effective email campaigns.”

The two-way integration between netFORUM and Informz creates a comprehensive relationship management solution which helps to improve member engagement. Informz for netFORUM provides a host of benefits to associations. Data and lists created in netFORUM can be accessed in Informz when conducting email campaigns. Emails can be personalized using netFORUM data fields and members can easily manage their own email communication preferences. The integration is real-time so users can be confident they have the most up-to-date information, and data integrity is maintained since there is only one data source to manage.

“The Informz integration provides our Team & Pro customers with a proven email marketing solution for communicating with their members and works seamlessly with the member data stored in their netFORUM database,” said Avectra CEO Richard Davis. “Our partnership and integration with Informz ensures our customers are able to take their email marketing to the next level to increase the effectiveness and success of their marketing efforts.”

For more details, visit http://www.informz.com/avectra.

About Informz
Informz (http://www.informz.com) is an integrated email marketing service that enables highly personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, and event registration.
About Avectra
For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership and donor success with its ability to provide world-class member/donor management, a private online community, social media management, a powerful analytics suite, including Avectra’s proprietary A-Score™, and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando.
To explore the Avectra family of products, please visit http://www.avectra.com, or call 800-858-8272.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Patrick Dorsey
Avectra Inc.
(703) 506-7037
Email >

Matt McCarthy
PAN Communications
(617) 502-4358
Email >
Visit website