HOUSTON, TX (PRWEB) March 21, 2012
As Bounce Energy enters its fourth year of serving the deregulated areas of the Texas energy market, the Houston-based electric company recently announced that it has reached over 50,000 followers on Facebook. This accomplishment has a two-fold impact, because it also marks Bounce as the fastest-growing electricity company in the nation on Facebook.
Incorporating social media strategies in the information age remains one of the most prominent missions for businesses of all shapes and sizes. It has become fiscally and organizationally irresponsible for a company to ignore the various social networking sites as a way to reach out to both existing customers and potential new customers. Since its inception in 2008, Bounce has embraced social media and applied current technology to its advantage, in terms of both acquiring new customers and staying in constant contact with current ones.
Since Facebook is the most dominant social network on the planet, it makes good business sense for Bounce Energy to employ an aggressive strategy of active engagement with its customer base. Customers frequently post on the Bounce Energy Facebook wall, as well as send direct messages to the company, with guaranteed escalated customer service. Bounce provides a number of unique opportunities on their page, including drawings, sweepstakes, exclusive offers and promo codes, and the ability to sign up for service without ever leaving Facebook.
Moreover, Bounce remains at the forefront of connecting with customers through other technological outposts. Bounce Energy operates three distinct blogs with three separate focuses to appeal to customers: the Bounce Energy blog provides details about the company’s services and programs; Bounce Energy Savings provides various ideas for anyone (not just Bounce Energy customers) looking to save money; and Project: Greenify extends a wealth of green living tips for people seeking to be more environmentally friendly. Furthermore, Bounce Energy operates active Twitter, Google+, and Tumblr accounts, regularly posts helpful service-related videos to its YouTube page, and recently launched a Pinterest account.
Fifty thousand Facebook followers is a positive indicator of Bounce Energy's emerging status as a retail energy provider (REP) of importance in the Texas energy market and is currently the most 'liked' electricity company on Facebook.
ABOUT BOUNCE ENERGY
Bounce Energy is a privately-owned and full-service retailer of electricity in Texas, offering affordable, comprehensive and innovative plans to help customers easily manage their electricity service. As one of the fastest growing Texas electric companies, Bounce Energy has done so with focus on online and digital marketing, including social media, and by developing its own technology infrastructure and applications. Bounce Energy's internally designed technology includes applications for customer billing, product management, web site and content management, partner management and tracking,a multi-family portal, customer behavioral marketing, reporting and analytics. Visit Bounce Energy at http://www.facebook.com/bounceenergy or at BounceEnergy.com.