Rob Yowell, President of Gemini Sports Group, Joins SequentialT Board

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Official Fan Number Innovators tap Yowell's sports and entertainment marketing experience.

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SequentialT, the company that issues official numbers, digital and physical badges to fans, has announced that Rob Yowell has joined its board of Managers. The company offers a revolutionary solution for fan monetization and experience.

SequentialT’s patent-pending technology issues official numbers to fans, offering pride of ownership and innovative engagement experiences, while giving brand marketers new and exciting ways to engage and monetize them.

“We are thrilled to have Rob join our board and to have access to his extensive experience in sports and entertainment marketing,” says Peter Kraft, CEO of SequentialT. “Our programs revolutionize fan engagement and monetization for teams and leagues, and Rob’s guidance is now an invaluable asset to our organization.”

SequentialT’s offering captures fan data, an under-utilized and under-monetized asset of sports teams. The program drives primary and sponsor revenue by leveraging the value of fan data. The program – in both its digital and physical form – also offers extremely robust functionality, including digital ticketing, stored value, QR and RFID.

“I’m delighted to join SequentialT and provide guidance as they bring this extremely unique offering to sports teams globally,” says Rob Yowell, President of Gemini Sports Group. “I’ve seen many approaches to fan engagement and monetization, but this has the potential to become ubiquitous in the sports world.”

About SequentialT:
SequentialT is a marketing technology company that supercharges relationships between organizations and their customers/fans/members. Its patent-pending technology drives fan engagement, data capture and revenue growth for teams.

About Rob Yowell:
Mr. Yowell has over 20 years experience in the sports and entertainment marketing business. He has brokered and negotiated naming rights partnerships for TD Ameritrade Park Omaha (new home of the College World Series in 2011), the Anaheim Ducks (Honda Center), Golden State Warriors (ORACLE Arena), Colorado Rapids (Dick’s Sporting Goods Park) and University of Miami (FL) (BankUnited Center).    

For more information, please contact Rebecca Wang at (973) 270-0866 x15 or rwang(at)sequentialt(dot)com.

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Rebecca Wang
(973) 270-0866 15
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