DealerRater VP Sales Heather MacKinnon to Speak at 12th Digital Dealer Conference about Building and Leveraging Auto Dealers’ Online Reputation

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DealerRater vice president of sales, Heather MacKinnon, will be a featured speaker at the 12th Digital Dealer Conference and Exposition, in Orlando, Florida, April 3-5, 2012. MacKinnon’s presentation entitled, “The Do’s & Don’ts of Building and Leveraging an Online Reputation,” will be held Wednesday, April 4th at 4:30 PM. Attendees will learn about the myths vs. the realities involving online reputation management and the “do’s and don’ts” of building credible, third-party reviews

one in five consumers change their original dealership choice based on the reviews they read online, and reviews trump both dealer location and past dealer loyalty

DealerRater, the world’s premier car dealer review web site, today announced that its vice president of sales,Heather MacKinnon, will be a featured speaker at the 12th Digital Dealer Conference and Exposition, in Orlando, Florida, April 3-5, 2012. MacKinnon’s presentation entitled, “The Do’s & Don’ts of Building and Leveraging an Online Reputation,” will be held Wednesday, April 4th at 4:30 PM. Attendees will learn about the myths vs. the realities involving online reputation management and the “do’s and don’ts” of building credible, third-party reviews. Watch Video

“Consumers are looking at star ratings and reviews across the Web for nearly every product and service out there – and car dealerships are no exception. In fact, one in five consumers change their original dealership choice based on the reviews they read online, and reviews trump both dealer location and past dealer loyalty,” said MacKinnon. “With powerful statistics like these and the overall surge of dealer reviews across the Internet – many dealers are wondering what to do next. Dealers know they need to pay attention to reviews, but what should they be doing to build more reviews and effectively leverage reviews to sell more cars? Join this presentation to get back to the basics of building real, credible reviews for your dealership and your employees.”

Attendees will take back to their dealerships numerous valuable insights and tips, including:

  •     A broader understanding of the importance of an online reputation both at the dealership and employee levels, and the necessary steps to effectively monitor and build online reviews.
  •     Best practices for building real, credible reviews and how to recognize potential pitfalls in soliciting and building online reviews.
  •     Key tactics for ensuring a proper review mix across the Web and focusing efforts on third-party review content that matters to customers and prospects.
  •     Strategies for leveraging online reviews to sell more cars across the Web and in the showroom, as well as on classified ad sites and in social media.

For more information call 800-266-9455, visit http://www.dealerrater.com, or talk to the DealerRater team at Booth #230, at the 12th Digital Dealer Conference & Exposition in Orlando, Florida on April 3-5, 2012.

About DealerRater:

DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships.

DealerRater features more than 41,000 U.S. and Canadian car dealers, more than 600,000 user reviews and over 1,000,000 cars for sale. DealerRater attracts more than 8 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,300 dealers are members of DealerRater’s Certification Program. For more information, visit http://www.DealerRater.com or call 800-266-9455.

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Amy Rosenfield
Dealer Rater
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