“After seeing the Trada model, it was clear to me that it was the ideal solution for small and mid-market advertisers. I’m excited about the opportunity to work with the amazing team at Trada to help them reach the next level of growth in the business.”
Boulder, Colo. (PRWEB) March 21, 2012
Trada, the world’s only performance-based search marketing and Facebook advertising marketplace, has hired Warren Kay, a veteran in the digital media advertising industry. Kay will become Chief Revenue Officer, responsible for sales, marketing and business development at Trada.
“Warren is a tremendous addition to the Trada executive team,” said Niel Robertson, founder and CEO of Trada. “His leadership capabilities and background in local search advertising with top companies in the industry will give us the experience we need to build on the massive growth we’ve seen over the past year.”
Kay comes to Trada from iPromote, a local advertising platform provider, where he served as CEO. Prior to that, he spent 6 years at Yahoo! where he held leadership positions in the Strategic Alliances and Emerging Products Groups. While at Yahoo!, Kay developed and launched the reseller channel, growing it to $200 million annually, and launched the first Yahoo! mobile search ad campaigns. In addition, Kay was responsible for monetization of Yahoo!’s local and small- and medium-business (SMB) markets.
Kay has also held executive leadership roles in sales and corporate development for several digital media companies including Dex One, where he was Vice President of Product Strategy, Fox Audience Networks as Vice President of Local Sales, and IAC Citysearch where he was Director of Sales.
“Having spent more than a decade working with small and mid-market advertisers, I understand the challenges they face with running profitable search marketing campaigns,” said Kay. “After seeing the Trada model, it was clear to me that it was the ideal solution for these types of advertisers. I’m excited about the opportunity to work with the amazing team at Trada to help them reach the next level of growth in the business.”
Based in Boulder, Colo., Trada is the world's first online advertising services marketplace, where a diverse community of digital advertising experts (Optimizers) and graphic designers (Creatives) work and are paid on their performance. Businesses and agencies who run their online advertising campaigns on Google, Yahoo, Bing and Facebook through Trada will have multiple Optimizers and Creatives working on their campaign at the same time. The diversity of thinking, expertise and sheer force of human power that come from a group of people working in a performance-based market get results an individual or software application could simply never achieve. For more information, please visit Trada.com.