Macadamian Product Design Experts to Present at Silicon Valley Product Camp

Share Article

Macadamian, a global leader in user experience design and software development, will be presenting two sessions at the fifth annual Product Camp Silicon Valley on March 24, 2012.

Macadamian
Product managers consistently tell us that user experience design is critical to the success of their products. We’re excited to share our learning that may assist them in bringing successful products to market.
- Matt Hately

Macadamian, a global leader in user experience design and software development, will be presenting two sessions at the fifth annual Product Camp Silicon Valley, hosted by the Silicon Valley Product Marketing Association (SVPMA). This product camp is the world's largest get-together of product managers and product marketers. Now spreading around the world, it is a one-day gathering of product folks to share, present, network, learn, laugh and discuss.

Mary Piontkowski, Macadamian's Director, User Experience , will be presenting a series of best practices in User Experience Design, including practical research and design techniques for product managers. Dan Arra, Vice-President, Business Development, will discuss User Centered Design (UCD), a product management technique that can overcome opinion-based decision-making to create consensus between design and executive teams.

  •     When: Saturday March 24, 2012; 8:00 a.m. – 4:15 p.m.
  •     Where: 2161 N. First Street, San Jose, CA

“Macadamian understands the importance of skilled product management to the overall product design and development process,” said Matt Hately, Macadamian VP of Product Strategy and Innovation. “Product managers consistently tell us that user experience design is critical to the success of their products. We’re excited to share our learning from years of experience that may assist them in bringing successful products to market faster and more smoothly.”

Product Camp presentations were selected through popular vote by registered attendees. 34 sessions were chosen from 70 proposals, for a day full of collaboration and participation.

Founded in 2000, the Silicon Valley Product Management Association (SVPMA) addresses the needs of Product Managers, Product Marketing Managers and other professionals working within the Product Management field. Its goal is to provide a forum for education, networking and community amongst those who work in product management.

Macadamian is a sponsor of the Product Camp, and the Silicon Valley Product Marketing Association.

About Macadamian
Macadamian is a global leader in software product creation providing a complete range of product strategy, user experience design and software engineering services to clients around the world, including industry leaders like BitTorrent, EMC, Juniper, Logitech and Microsoft. For established and emerging technologies and platforms, Macadamian has a track record of helping clients create successful products on a complete range of desktop, web and mobile platforms. Additional information is available at http://www.macadamian.com or by following Macadamian on Twitter and LinkedIn.

Press Inquiries:

Matt Hately
VP Product Strategy and Innovation
matthew(at)macadamian(dot)com
(805) 901-3201

Heather McCulligh
Media Relations
hmcculligh(at)rogers(dot)com
(613) 797-8949

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Matt Hately
Macadamian
(805) 901-3201
Email >

Heather McCulligh, Media Relations
Macadamian
(613) 797 8949
Email >