MEI Proudly Welcomes Renowned Industry Analyst Dale Hagemeyer as Keynote Speaker at the TPM that Rocks MEI 2012 User Conference

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The welcomed addition of Dale Hagemeyer and his unparalleled expertise in the Consumer Packaged Goods space further complements the lineup of highly-regarded speakers and thought leaders planned for the MEI User Conference.

MEI is proud to announce the welcomed addition of renowned industry analyst Dale Hagemeyer of Gartner, Inc. as the Industry Keynote Speaker for the 2012 MEI User Conference: TPM that Rocks. As Managing Vice President of Manufacturing Industry Advisory Services at the world's leading information technology research and advisory company, the addition of Hagemeyer and his unparalleled expertise in the space further complements the event’s lineup of highly-regarded speakers. From ArchPoint Consulting, TABS Group, Inc., Data Garden and The Supermarket Guru® himself Phil Lempert, Conference attendees will have full access to a broad range of thought leaders with Consumer Packaged Goods (CPG) insight.

“Managing all aspects of trade promotion has never been more relevant. Every indication is that consumer goods companies expect to spend more on promotions in 2012 than ever before,” says Dale Hagemeyer, Managing Vice President of Manufacturing Industry Advisory Services at Garter. “This is a clear indication that most still don’t have things under control and there is great potential for competitive advantage for those companies that execute better, more efficient promotions.”

During the User Conference, Hagemeyer will deliver the “Trade Promotion Rocks with Optimization” keynote session to offer his pragmatic, research-based insights on why Trade Promotion Management still matters and why Trade Promotion Optimization (TPO) should be on every manufacturer’s radar. The one-hour feature presentation will highlight industry-leading best practices for optimization as well as the intuitive benefits of TPO to further educate CPG manufacturers about the strategic advantages of optimizing trade spend across their product portfolio. Hagemeyer also examines what the future might look like when promotions are executed at the individual consumer level.

“MEI is proud to add an industry veteran of Dale’s caliber to our Conference agenda,” says Lorne Schwartz, CEO of MEI. “His knowledge of the industry is broader and deeper than most so he will make a huge impact at our event and be a tremendous asset to our clients. With Dale on board, MEI clients will have access to the highest level of expertise in our field.”

MEI, the global provider and thought leader in Trade Promotion Management (TPM) solutions, will host its User Conference at the Wyndham Hotel May 14-16 in Cleveland, Ohio. The event will offer more than 20 educational sessions and industry presentations on three different tracks to provide all 70+ MEI clients, prospects and CPG companies with the ultimate backstage pass to become a TPM rock star. The comprehensive agenda affords attendees to mix and match sessions, customizing each day to meet individual trade promotion needs.

Hagemeyer has nearly 30 years of manufacturing industry experience with food and beverage consumer goods having worked with world-class organizations including Kraft Foods, PepsiCo, Quaker Oats and Sunbeam Corp. He currently manages the Manufacturing Team within Gartner's Industries Research organization and supports clients in the area of customer-facing applications including vision and strategy, business case development, vendor evaluation and selection, and implementation and support strategies. In 2007, Hagemeyer was the recipient of the Gartner Research Global Thought Leadership Award.

In between the keynote presentations and in-depth TPM workshops, Conference attendees will have access to the Ask the Expert Desk for personalized advice and trouble-shooting assistance from the MEI support team. In addition, a Demo Station will be available for one-on-one product tutorials regarding new MEI software features and functionality. MEI’s rock-inspired event will also include a Welcome Reception at the House of Blues as well as a private party at the iconic Rock and Roll Hall of Fame & Museum. To register before the April 16 deadline, access the full agenda, coordinate hotel accommodations and learn more about the 2012 MEI User Conference, visit

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