Poway, CA (PRWEB) March 21, 2012
Anderson Direct Marketing's Vice President of Business Development, Mike Campbell, will be moderating a panel on Measuring ROI for Social Media Campaigns at the Business Development Institute’s upcoming 2012 Social Consumer Conference in Manhattan on March 22, 2012.
The conference will be held at the Graduate Center of the City University of New York from 8:30 a.m.–1:00 p.m. Eastern Time and will include several case study presentations as well as two moderated, interactive roundtable discussion groups. The conference is targeted at senior marketing and communications leaders and will illustrate how leading brands engage, influence and service customers through innovative social programs.
For more information about the conference, visit: http://www.cvent.com/events/the-social-consumer-2012-case-studies-and-roundtables/event-summary-98980411238b40519cbfd3cdd2a21710.aspx. To learn more about Anderson Direct Marketing, visit http://www.andersonDM.com.
Anderson Direct Marketing is a vertically integrated direct marketing company providing complete campaign development and production services in house. Services include campaign strategy and development, creative, media and lists, database, data processing, interactive services, including SEO and SEM, social media marketing, direct mail and collateral production, digital and offset printing, lettershop, response capture and ROI analysis. ADM is ranked as one of the top 25 DM agencies in the country by DM News. For more information on ADM visit: