The entire industry has benefited from partnerships between revenue focused agencies, like AffiliateTraction and The Search Monitor, as we continue to work together to dismantle disruptive tactics as they occur.
Santa Cruz, CA (PRWEB) March 21, 2012
Online performance marketing agency, AffiliateTraction, has announced that it will be the first in the affiliate marketing industry to integrate search brand oversight within its own proprietary interface. AffiliateTraction has chosen The Search Monitor to provide the technology necessary to improve monitoring across the agency's client base. The move is in response to internet retailers' ongoing concerns regarding paid search policy violations that cause them to compete with affiliates in major search engines.
According to Greg Shepard, CEO of AffiliateTraction, "Large internet retailers can be wary of search arbitrage affiliates because of the potential for policy violations that intrude on their own efforts. This often leads to premature termination of affiliates that have the potential to bring large amounts of additional revenue if they are brought in line with merchant policies. Affiliate marketing represents ten to twenty percent of revenue for our clients, so it is our goal to do everything we can to grow revenue while keeping affiliates within the rules of engagement."
To address merchant concerns while limiting ongoing costs, AffiliateTraction has added The Search Monitor as a complimentary service and feature of the company's single point client dashboard. This newly released technology allows clients’ easy and instant access to a variety of statistics and action summaries of AffiliateTraction's management and promotional activities.
Lori Weiman, CEO of The Search Monitor explained why she feels the service is valuable to merchants with affiliate programs, “Affiliate marketing is a strong revenue driver when deployed properly. Since non-compliant affiliates evolve new tricks and tactics frequently, the entire industry has benefited from partnerships between revenue focused agencies, like AffiliateTraction and The Search Monitor, as we continue to work together to dismantle disruptive tactics as they occur.”
About The Search Monitor
The Search Monitor monitors activity on search engines to ensure affiliate compliance, brand compliance, and to provide competitive intelligence for merchants. The service auto-detects violations like direct linking, rank problems, trademark bidding, and ad copy misuse, sending compliance letters and providing example screenshots when violations have taken place. The Search Monitor also provides automated email alerts, reports, charts, and statistics to evaluate affiliates and competitors as well as a searchable database of thousands of affiliates featuring threat ratings with network, domain, and merchant associations.
AffiliateTraction offers affiliate marketing services including multi-network management, campaign implementation, and affiliate publisher development to increase online exposure and sales for prominent online retailers in the performance marketing channel. The service has recently worked to seamlessly integrate value-add services to further develop a comprehensive solution to affiliate program implementation, growth and management.
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AffiliateTraction media contact info:
2125 Delaware Ave, Suite E
Santa Cruz, CA 95060
The Search Monitor media contact info: