The accelerating, month-over-month growth we’ve seen of Social Digest illustrates the continued, rising value of targeted email in this period of fast-moving social feeds where premium content is quickly getting lost.
NEW YORK, NY (PRWEB) March 21, 2012
FanBridge, the leading audience relationship management and marketing platform in entertainment, today announced market-shaping growth of Social Digest, its weekly, targeted social email that now reaches over six million opted-in trendsetters. Launched in September 2011, Social Digest delivers only premium social content from influencers to their respective fan bases in a format quickly becoming the most valued social email for global audiences and the brands about which they are passionate. The average Social Digest subscriber is well-connected with an average of 10x the personal social network on, for example, Facebook*.
“The accelerating, month-over-month growth we’ve seen of Social Digest illustrates the continued, rising value of targeted email in this period of fast-moving social feeds where premium content is quickly getting lost,” said Spencer Richardson, Chief Executive Officer, FanBridge. “We are contextually priming well-connected trendsetters for social sharing to the tangible benefit of influencers and brands.”
Through its proprietary learning technology, Social Digest merges the best of email and social media content benefiting those looking to leverage the high conversion rate of email populated with the proven, most engaging content from users’ social channels. Currently, advertising engagement through Social Digest is, on average, 5x that of various popular social network platforms, and other ad network options, evidencing that entertainment-oriented audiences are rewarding tailored, relevant content with high engagement. Social Digest’s subscriber base is already greater than that of Daily Candy and Thrillist combined, making it a great option for brands looking to scale their visibility with highly engaged audiences. Samsung, Hertz, and LiveNation are already onboard with FanBridge’s approach to targeted advertising to passionate users.
"Measurable, consistent, and genuine engagement is the key when it comes to a brand’s investments in social media-based activities,” said Jason Small, Director of Business Development, FanBridge, “With those three components in lock step, FanBridge’s advertising solutions are helping brands align their message with tens of thousands of social influencers of their target audience.”
*Source: http://www.facebook.com/note.php?note_id=10150388519243859
(also referenced on Mashable: http://mashable.com/2011/11/22/facebook-six-degrees/)
About FanBridge
FanBridge is a Fan Relationship Management and Marketing platform that merges email and social media channels with direct-to-fan engagement tools to grow, engage and monetize fan bases for brands and influencers. FanBridge currently manages more than 500 million valuable fan relationships across email and social channels, and recently expanded its suite of offerings to include deep fan-targeting technology, integrated partnerships and brand advertising solutions. The self-serve platform is used by clients around the world, ranging from well-established global brands and influencers (music, sports, film/tv, authors, comedians, etc) to smaller companies and independents looking to grow and profit from building valuable fan audience relationships.
For more information, please visit FanBridge on the web at http://www.FanBridge.com , Facebook at http://www.facebook.com/FanBridge and Twitter @FanBridge.