GMO Registry Receives Letter of Support from City of Nagoya to Operate New Generic Top Level Domain, .nagoya

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GMO Registry to submit ICANN application as the company prepares to raise visibility of the Nagoya brand on a global and local scale.

GMO Internet Group company and registry services provider, GMO Registry today received official support from the City of Nagoya to operate new geoTLD, .nagoya.

GMO Registry responded to a call for applications to operate the proposed new Top Level Domain, and received a letter of support from the City following extensive evaluation.

While already moving forward with its ICANN application to operate the .nagoya extension, GMO Registry is preparing a marketing strategy aimed at growing awareness of the “Nagoya” brand throughout industries including tourism, commerce, culture, and sport both within Japan and internationally.

There are currently 22 gTLDs in use worldwide (.com, .net, .org etc.). ICANN is now set to expand the existing generic top level domain space and began accepting applications for new character strings in January 2012.

Any entity who wishes to apply to operate certain geographical names is required by ICANN to obtain endorsement of the relevant government or public authority as determined by each country’s national administration. The City of Nagoya accepted applicationsfor letters of support between March 8 and March 15, 2012.

The evaluation of applicants took into account registration policy, operational policy, vision, business planning, service content, compliance with relevant laws, and plans to develop the domain. GMO Registry believes that winning government support for its .nagoya application is further evidence of the company's strong reputation in technology and proven track record.

After GMO Registry submits its ICANN application to operate the .nagoya extension, ICANN will begin evaluating applications in April, a process that is expected to take at least six months. New gTLDs are likely to begin rolling out sometime after January 2013.

About GMO Registry
GMO Registry was established in 2009 to provide all-in registry solutions for new gTLDs including assistance with the application process, building and operating registry systems, and marketing support. Several global brands including Canon and Hitachi have chosen to partner with GMO Registry to secure their respective brand names as TLDs. GMO Registry has also received letters of support from the municipal governments of Tokyo, Osaka and Yokohama to operate the geoTLDs .tokyo, .osaka, and .yokohama respectively and the company will also work with new registry DotRyukyu to apply for and operate .okinawa and .ryukyu. GMO Registry will also submit its own application for the extension .shop. With .shop the company aims to build a dedicated namespace for ecommerce businesses worldwide.

About GMO Internet Group
GMO Internet Group is one of the most comprehensive providers of industry-leading Internet services worldwide. As well as domain registration, web hosting, ecommerce, and payment processing businesses that each hold the top share in their respective markets in Japan, services operated by the group include Internet advertising, search engine marketing and research. Global online security brand GlobalSign and major Japanese online securities brokerage, GMO CLICK Securities are also group members. In 2011 a new Social Media & Smartphone Platform segment was established bringing together group initiatives in social apps development, flash marketing and Android apps distribution. GMO Internet, Inc. (TSE: 9449) is headquartered in Tokyo, Japan.

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Leanne Hogben
GMO Internet
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