Rochester, NY (PRWEB) March 22, 2012
UTC RETAIL, a leading provider of retail management solutions including software, hardware and professional services, announces the introduction of its new Merchant Cross Channel (MCC) functionality. MCC provides real-time access to Merchant’s business functionality through a web service interface.
“Merchant Cross Channel provides the retailer with one place to manage items, pricing, inventory, and customer orders, regardless of the channels in which it sells,” said Sam Villanti, President and CEO for UTC RETAIL. “This creates greater operating efficiencies and assists the retailer in making proactive business decisions, by seeing sales and inventory information for all its channels in one place.”
As an Application Programming Interface (API) solution, MCC is designed to give any sales channel, including third party e-commerce or mobile applications, the ability to interact in real-time with the Merchant system. This includes access to item querying, inventory availability, pricing, customer management, and order management. MCC continues to build on Merchant’s existing point-of-sale and catalog functionality, and provides a platform to support true omni-channel retailing.
For a retailer looking to deploy an omni-channel solution, MCC provides the following benefits:
- Eliminates separate application silos by providing a single solution with a common process and data for item information, inventory, pricing, promotions, and order fulfillment.
- Provides a centralized, enterprise‐wide customer history data repository, allowing retailers to analyze customer purchase behavior patterns and enabling better customer targeting for promotions.
- Offers a common inventory system, which helps to reduce excess inventory and out-of-stocks situations within all channels.
About UTC RETAIL™
UTC RETAIL is a leader in providing seamlessly integrated retail management solutions including software, hardware and professional services to the specialty retail market. Our retail software solutions include Cross-Channel Merchandising, Store Automation, Planning, Gift Card, Loyalty and Retail Management enabling specialty retailers to increase sales, lower costs and build competitive advantage. In addition to best in class software solutions, we provide a complete set of branded hardware solutions and comprehensive professional service offerings, providing retailers a single point of contact and accountability for all of their retail management solutions. Consistently recognized for our exceptional customer service, UTC RETAIL was ranked as a Top 5 vendor in the 2011 RIS News LeaderBoard Survey for Quality of Service, Overall Performance, Administration/Maintenance, Product Reliability, and Quality of Support. For more information on UTC RETAIL, visit http://www.utcretail.com.