BASF Introduces Chroma Finish: BASF Wall Systems’ Latest Offering is a High Chroma, Fade Resistant Finish

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BASF Wall Systems’ latest offering is a high chroma, fade resistant finish

Chroma Finish sets a new performance standard for high chroma color used for exterior application. It offers the richest color imaginable without the typical tendency for premature fade.

The Wall Systems business of BASF Corporation, a leading manufacturer of exterior insulation and finish systems (EIFS), stucco and air/water-resistive barriers, has introduced a new colorant for projects that require intense colors and high color retention.

BASF’s Chroma Finish is a proprietary technology that can be used to produce the strong, intense colors often used by corporations to create brand identity. With Chroma Finish, colors like deep blues and bright reds can now be produced with warrantied fade resistance.

“Chroma Finish sets a new performance standard for high chroma color used for exterior application. It offers the richest color imaginable without the typical tendency for premature fade,” said Kevin Canale, National Color Lab Manager for BASF Wall Systems in North America.

Chroma Finish utilizes low volatile organic compound (VOC) and alkylphenol ethoxylates (APEO)-free high performance colorant technology. The 100 percent acrylic chemistry ensures long term film flexibility and crack resistance. Although localized conditions can greatly affect color permanence, BASF Wall Systems offers a six year warranty against excessive fade.

For additional information about Chroma Finish, call 1-800-221-9255, or visit http://www.wallsystems.basf.com.

About the Construction Chemicals division

BASF’s Construction Chemicals division is the leading supplier of chemical systems and formulations for the construction industry. Continuous innovation and tailor-made solutions ensure its customers are more successful. Its Admixture Systems business unit specifically helps customers in the ready-mix, precast, manufactured concrete and underground construction industries. The Construction Systems unit offers a wide range of products for sports and industrial flooring, external renders and wall insulation, expansion joints, wood preservatives as well as specialist repair mortars, tile adhesives and waterproofing membranes. The division operates production sites and sales centers in more than 50 countries and achieved sales of about €2.1 billion with approximately 6,900 employees in 2010.

BASF - The Chemical Company.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $19.9 billion in 2011. For more information about BASF’s North American operations, visit http://www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at http://www.basf.com.

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