Ellis Initiates Heart2Heart Conversations

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Smith & Jones Launches Ellis Medicine’s 2012 Cardiac Campaign

“Not being able to do stuff, not being able to enjoy and run around and play with the kids, and now to be able to do that, I feel like I’m in my 30s again,” said Errol Singh, patient of Ellis Medicine.

Errol, who received quintuple heart bypass surgery at Ellis, is one of three patients featured in its current cardiac campaign, “Heart2Heart Conversations.” The campaign focuses on candid interviews with real patients recounting their health stories and their experiences at Ellis Medicine, developed by Troy-based healthcare marketing agency Smith & Jones.

The other patients that appear in the cardiac campaign are James Cognetta, a heart attack survivor, and Jhan Phillips, a cardiac stent implant patient.

“We are letting the patients talk,” said Mark Shipley, President & Chief Creative Officer at Smith & Jones. “In these three-minute videos, the brand only speaks for about ten seconds; the rest of the time the patients are telling their stories.”

Heart2Heart Conversations is part of a multi-channel advertising and branding campaign for the hospital system. The campaign uses traditional, online and social media channels including TV, print, outdoor and transit advertising, paid search and banner ads, as well as long-form web videos that demonstrate how Ellis is “reinventing healthcare one patient at a time.”

While the patients’ successful treatments reflect Ellis Medicine’s expertise, innovative services and facilities, the personal stories highlight how Ellis promotes a healthier lifestyle and changes patients’ lives.

As Errol stated in his interview, “I think that was the best care that I ever had.”

To learn more about Ellis Medicine’s cardiac services, to watch the patient interviews, and to watch interviews with Ellis cardiologists, please visit http://www.ellismedicine.org.

About Ellis Medicine
Ellis Medicine is the only provider of acute hospital care in Schenectady County, a diverse upstate New York community of 150,000 people located just west of the state capital. Ellis operates three main campuses and several remote offices and outpatient facilities. With more than 600 affiliated physicians and 3,3000 employees, Ellis Medicine is one of the region’s largest employers.

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Since its formation in 1985, the agency has been recognized by national and international advertising award organizations, including the One Show, Aster Awards and the Healthcare Marketing Awards. Learn more at http://www.smithandjones.com.

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