Lyons & Sucher Helps Miller & Smith Increase Traffic By 240% And Home Sales By 49% In 2011.

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Lyons & Sucher, a full-service marketing, design and digital agency, helped Miller & Smith increase traffic to its communities by 240%, resulting in a 49% increase in sales over 2010.

Lyons & Sucher, a full-service marketing, design and digital agency, helped Miller & Smith increase traffic to its communities by 240%, resulting in a 49% increase in sales over 2010.

In 2011, Miller & Smith sold 304 homes versus 204 homes the year before.

“We’re thrilled for Miller & Smith, and proud that our Big Reveal campaign makes such a key contribution to their success,” said Mark Sucher, Partner, Lyons & Sucher. “Our work for Miller & Smith makes a promise that they pay off beautifully in their innovative new home designs and models. Making promises to prospects that our clients keep is the foundation of a successful, integrated marketing and sales program.”

Lyons & Sucher helped Miller & Smith successfully open 11 new models in six communities in 2011 by driving online and onsite traffic with a mix of direct mail, animated banner ads, paid search, radio, print ads, and promotional graphics on MillerandSmith.com.

In addition to driving huge gains in traffic and sales, Lyons & Sucher’s campaign for Miller & Smith won 4 major awards at the 2011 GALA Awards, the Washington region’s most prestigious real estate design and marketing competition.

Lyons & Sucher and Miller & Smith shared the awards for Best Overall Marketing Campaign for a builder, Best Direct Mail Campaign, Best Online Marketing Campaign, and Best Broadcast Radio Campaign.

To see examples of the award-winning work Lyons & Sucher created for Miller & Smith, visit LyonsandSucher.com.

Lyons & Sucher is a full-service marketing, design and digital agency with over 25 years of experience marketing residential, multi-family, mixed-use, active-adult and commercial developments. Located in Alexandria, Virginia, Lyons & Sucher serves builders, developers and real estate professionals throughout the Mid-Atlantic region.

See its full range of capabilities, including website design and optimization, sales center design and fabrication, video production, social media, advertising, direct mail and collateral, at LyonsAndSucher.com

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