“Your Money is in the Details”, David Crary visits HVACChannel.tv

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David Crary visits HVACChannel.tv to talk about how revenue is tied up in the details.

David Crary will Speak on HVACCHANNEL on Friday, March 23rd.

I was a frustrated business owner. At the end of the year, I would look at all work that was done and see how hard my employees and I worked and wonder where the money was!

This Friday, David Crary – president and founder of HindSite Software, former service contractor, and lifetime entrepreneur – will be joining Ruth King of TurnOnMyFinancialLightbulb.com on HVACChannel.tv.

David will be talking about how so much of a contractor’s revenue is tied up in the details, and getting into the details really means getting good information.

The core concept is this: A contractor’s revenue doesn’t actually come from maintenance plans and service calls. That work, in fact, just represents cost (labor cost, supplier costs, etc.). No, revenue really comes from properly managing the work and sending out the bill. The invoice is what really gets a contractor paid, and the invoice is really just information collected from the field.

If that information isn’t accurate, the contractor is missing billable items: time, materials, other upcharges, or even opportunities for return visits and upsells.

Crary faced the same challenges in his own business, “I was a frustrated business owner. At the end of the year, I would look at all work that was done and see how hard my employees and I worked and wonder where the money was! I found that the reason I didn’t have any money was because of the poor information I was billing off of. As an owner, I came to realization that it wasn’t my employees’ fault that the information was poor. It was my job, as owner, to make sure there was good information and I took the blame for that. I also took on the responsibility of finding a better solution for capturing useful, important information. Thus came HindSite.”

Crary will talk about why contractors are really in the information business, as well as the tools you need to make your business more profitable, easier to control, and giving a foundation to grow on. This includes, when it comes to software, the decision to custom develop or buy, and things to consider when shopping for a field service software solution.

Come learn why it’s so important for a contractor to focus on their business in terms of managing information, why the money is in the details, and how to get more of it.

HVACChannel.tv began operations in March, 2002. The channel provides training and ideas for contractors who want to grow their businesses. From the profitability program to fundamentals, HVACChannel.tv programming covers all aspects of running a successful HVAC company.

Ruth King is founder and CEO of Business Ventures Corporation. Business Ventures Corporation is dedicated to providing tools that enable small business owners to improve their business skills and grow profitability.

David Crary has been in the service industry for over 20 years, half of that time as an irrigation business owner and the other half as a field service software business owner. Crary got in to field service software after he realized that paperwork was killing his business’s growth. In 1998 Crary approached Vertical Systems and the software called “HindSite” was born. In 2002, HindSite partnered with Intuit, integrating with Quickbooks, and eventually becoming a certified Gold QuickBooks Developer.

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Ted Rightmire
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