Atlanta, GA (PRWEB) March 22, 2012
Prominent Placement, a leading Atlanta search engine marketing company, was selected as a finalist in the Paid Search and Integrated Search Marketing categories for this year’s Atlanta Marketer of the Year (AMY) Awards presented by the Atlanta Chapter of the American Marketing Association (AMA).
The winners will be announced at the AMY Awards Gala on March 29, 2012 at the Fox Theatre. Each year these awards recognize corporate and agency marketing professionals in the Atlanta area who have left an impression on the industry with innovation and outstanding results in marketing campaigns.
Prominent Placement has been named a finalist or winner every time the company has submitted an entry since 2003. The Paid Search category recognizes the best paid search campaign incorporating innovative pay-per-click campaign techniques, used to improve campaign results. The Integrated Search Marketing category recognizes the best use of two or more search marketing techniques, which can include paid, SEO, contextual search, mobile search, video search, feeds, local search, and/or search re-targeting.
This year Prominent Placement was selected for its work for The List, Inc. for “A Comprehensive PPC Campaign Overhaul to Reduce Cost Per Lead by 33%,” and Edgewater Fullscope for “Straightforward and Integrated Search Marketing Strategy Produces Robust Results.”
The List is the leading online business intelligence and sales lead generation resource for those in the marketing services and media industries. It is targeted at agencies hunting for new business, professional sports teams and events looking for corporate sponsorships, and ad sales teams of media companies; a rather specialized and niche audience. Because of the outstanding quality, The List is more expensive than its competitors, so PPI’s challenge was to aim the campaign directly at the target audience: ad agencies and corporate marketers, while “weeding out” searchers who wouldn’t need and couldn’t afford the service. During the campaign, PPI was able to reduce cost per paid lead to below $100 and increase rate of qualified leads to 70 percent or better.
David Currie, Chief Marketing Officer of The List, says, “The restructuring of our paid search program in 2011 aligned with our marketing messaging and target audience goals and, in turn, attracted like visitors – business development executives looking for accurate sales intelligence, prospect contact information and insight for advertisers and brands across North America.”
Edgewater Fullscope is an award-winning Microsoft Dynamics AX partner in North America who helps mid-sized to large enterprise manufacturers with enterprise resource planning (ERP) implementations. Fullscope partnered with Prominent Placement to increase search-referred leads. The search marketing program exceeded objectives resulting in a 16% increase in search-referred traffic, and a 239% increase in search-referred inquiries year over year.
“Prominent Placement helped us plan and execute a very effective on-going SEM program that has been well received by our executive team,” said Jamie Bracewell, Fullscope director of marketing. “Our success has justified our continued investment in SEM as a viable strategy for our business.”
About Prominent Placement:
Prominent Placement is an award-winning Atlanta search engine marketing company that grows sales pipelines for clients nationwide by increasing online brand awareness. As a pioneer in pay-per-click and search engine optimization services, we consistently deliver ROI that traditional marketing channels can’t touch, with a level of client service that raises the bar. Since 2001, Prominent Placement has managed search marketing strategies for clients across the U.S., empowering businesses to focus on what they do best. Prominent Placement's customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions.
About The List:
As a new business intelligence and lead generation resource for business development professionals, The List (thelistinc.com) provides access to more than 110,000 highly targeted corporate marketing, advertising, brand, sponsorship, and media decision makers in North America. The List Online is the largest and most accurate database of advertising brand decision makers and provides direct contact information, company profiles, media spend, agency relationships, company financials, and new business insights on all brands that spend significant dollars on paid media in the U.S. and Canada. To register for a free trial of The List Online, please visit thelistinc.com/trial.
About Edgewater Fullscope:
Edgewater Fullscope, Inc., a wholly-owned subsidiary of Edgewater Technology, Inc. (NASDAQ: EDGW) is one of the largest resellers of Microsoft Dynamics AX in the United States and Canada. For more information, visit fullscope.com.