CaterTrax Adds Social Media Features

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CaterTrax, the leading provider of enterprise foodservice management solutions, released its Social Media Bundle today. The bundle adds new functionality to its web-based software modules. Users of the Catering, Take-Out, and Store Modules will now be able to easily integrate social media channels into their marketing plans.

Used by some of the world's most successful catering companies.

“These are exciting new platform features. We will continue to innovate, releasing new enhancements that meet and exceed market demand.” Rich Rund, Co-Founder and CEO.

The Social Media Bundle allows users to create coupons, generate QR codes, Tweet directly from their CaterTrax website, and incorporate Twitter feeds. Initially clients were simply asking for enhancements to the existing coupon feature. CaterTrax decided to take it a step further and give users the ability to tweet coupons and create QR codes for menu items and promotions. These new features will also help users capitalize on the growing smartphone trend, extending their marketing reach.

“These are exciting new platform features. We will continue to innovate, releasing new enhancements that meet and exceed market demand.” said Rich Rund, Co-Founder and CEO. “Our core mission is to help our clients promote, grow, manage, and sustain their foodservice businesses. We align all of our new products, services, and enhancements to this mission. This new enhancement is an easy way for users to promote and grow their businesses by integrating social media channels and mediums.”

To kick off the release, CaterTrax is hosting webinars known as TRAX Huddles to introduce the Social Media Bundle to its current clients. Additionally, the company has created informational and instructional materials to help users make the most of these new features.

About CaterTrax
CaterTrax was created by passionate professionals who understand the realities of managing high-volume food and hospitality businesses. The co-founders started out with a family-owned catering business where they developed efficient processes for managing large-scale food service operations. These processes became the core of their flagship web-based solution, the Catering Module. Currently the company offers four unique yet complimentary modules that seamlessly integrate together. Each module can be personalized and CaterTrax websites can be easily customized.

From managing and tracking catering events to billing, invoicing, and advanced reporting, CaterTrax is packed with amazing features that help users promote, grow, manage, and sustain their businesses. Regardless of market segment, in 2011 clients on average had a 15% growth in sales, revenue, number of orders, and order size after implementing a CaterTrax solution.

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