MENG to Hold Virtual Summit on Location-Based Marketing on April 18

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Speakers will focus on building brand engagement and consumer relationships

In an an increasingly mobile-driven society, it is crucial to reach your audience at the right time and place to build brand engagement and consumer relationships.

The Marketing Executives Network Group (MENG), a national network for top-level marketing executives, today announced that it will hold its first-ever M3 Virtual Summit on mobile and location-based marketing, featuring top thinkers in the mobile and communications fields. The interactive summit will be held on Wed., April 18 from 11 am to 4 pm EDT.

Location-based marketing (LBM) takes mobile marketing and advertising a step further by enhancing the relevance of the marketing message. “It is essential for marketers to connect the ‘who and what’ with the ‘when and where,’” said MENG member Claudio Schapsis, Chief Georilla Officer at Georillas Location-Based Marketing, who will present 'Location-Based Marketing: Separating Truth and Fiction – Best Practices to Building Mobile Marketing Strategies.'

“In an increasingly mobile-driven society, it is crucial to reach your audience at the right time and place to build brand engagement and consumer relationships. LBM ensures that the message is delivered at the right place at the right time, increasing the message’s relevance and effectiveness,” Schapsis added.

Attendees at the virtual summit will receive streamed video from the conference directly to their desktops, to watch and listen to either live, or when their schedules allow. The speakers will present throughout the day, sharing the latest trends and insights into where location-based marketing stands today, and where it is heading. The conference will be interactive, allowing attendees and presenters to interact live via social media tools such as Twitter.

“The growth of a mobile based lifestyle has forced marketers to reach a constantly moving target. Having the right content combined with location intelligence is the key to mobile marketing success,” said MENG Chairman Joey Iazzett.

To attend the M3 Virtual Summit, visit the event website at http://www.m3vs.com. The cost is $129 for registration before April 1 and $169 for registrations after April 1. To learn more about the summit schedule, speakers and partners visit http://www.m3vs.com.

About MENG
MENG is a national network of top-level marketing executives. The organization is devoted to enhancing its members' professional skills, relationships, and knowledge and prides itself on a culture of genuine camaraderie. For more information, visit http://www.MENGonline.com.

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Nora Snoddy
Fastlane
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