TIVA Healthcare Staffing Firm Launches New Brand Image

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Premier agency for permanent and locum tenens placement reinforces its position serving the nation's fastest growing job sector

"The new TIVA brand reflects the company's innovative spirit, unique process and increasing success in the healthcare industry," said TIVA President Michael Lynch.

TIVA has unveiled a new branding campaign to ensure its preeminence in the healthcare staffing field which is projected to account for 22 percent of all wage and salary jobs nationwide from 2008 until 2018. In addition, locum tenens employment of physicians continues to compensate for physician shortages and covering vacation leaves.

TIVA is the locum tenens and direct hire staffing firm that partners with employers and job-seekers in the healthcare industry. TIVA provides recruitment services for anesthesia, emergency medicine, neonatology, radiology, surgery and hospitalist physicians nationwide.

"The new TIVA brand reflects the company's innovative spirit, unique process and increasing success in the healthcare industry," said TIVA President Michael Lynch. "The TIVA brand identity represents our core values and business philosophy as we communicate with candidates and clients."

Boston area-based Ampersand Branding, LLC, created the branding campaign. The new brand voice is powerful, direct, simple and honest. The branding also will feature vivid imagery in keeping with the name TIVA which originates from the Hopi Indian term “to dance.” TIVA orchestrates an intricate dance between two equally important partners - the job seeker and the employer.

"While many candidates fit a job description and many jobs fit a candidate, we set out to find the one best fit for all," explained Lynch. "We do this by singling out the right candidate for the right job at the right company."

According to the latest projections by the United States Department of Labor Bureau of Labor Statistics, healthcare will generate 3.2 million new wage and salary jobs between 2008 and 2018. In addition, the Association of American Medical Colleges estimates the United States will face a shortage physician shortage of 91,500 doctors by 2020 fueled by an aging population, the increased number of the insured and the nearly one-third of current physicians who will retire.

About TIVA Healthcare
Based in Sunrise, Fla., TIVA Healthcare was incorporated in 2002 having emerged from a practice management company with more than 50 years of experience. TIVA provides recruitment services for anesthesia, emergency medicine, neonatology, radiology, surgery and hospitalist services. TIVA adheres to the highest standards of ethics, quality and client service. It is a member of The National Association of Physician Recruiters and the National Association of Locum Tenens Organizations. For more information visit http://www.tivahealthcare.com/.

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Savannah Whaley
PIERSON GRANT PUBLIC RELATIONS
(954) 776-1999 swhaley@piersongrant.com
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