Innovate50™ goes beyond high-level trend data to deliver truly differentiated, actionable insights to clients.
New York, NY and San Francisco, CA (PRWEB) March 27, 2012
The demographics are undeniable, the market opportunity is unprecedented, but products and services for the 50+ population continue to be disappointingly big, beige and boring and fall short of consumer and investor expectations. Innovate50™ co-founders and gerontologists Alexis Abramson, Ph.D. and Katy Thomas Fike, Ph.D. are determined to catalyze innovation in the 50+ market.
Innovate50 Consulting Group helps organizations create breakthrough products and services for 50+ consumers, a segment expected to exceed 45 percent of the United States population by 2015. Given their unparalleled mix of aging expertise and business experience, Innovate50 approaches innovation from a unique, multi-disciplinary perspective.
“To succeed in the 50+ market, companies need an in-depth understanding of the biological, psychological and social needs of this group of consumers,” said Dr. Fike. “Our perspective as gerontologists, combined with our unmatched access to older consumers, enables us to go beyond just high level trend data to provide truly differentiated, actionable insights to our clients.”
Human-centered research and Design Thinking provide the basis for the Innovate50 approach to the creation and development of brands, products, services, environments and marketing strategies for the 50+ population. Innovate50 also leverages its exclusive community of product testers over the age of 50 — the i50+ Test Squad℠ — to gain valuable consumer insight for clients on a wide range of products and services including fashion, food and beverage, travel, entertainment, health and wellness, technology and more.
Innovate50 AgeStorming℠ workshops and the 50+ Audit℠ build on Design Thinking principles to identify significant opportunities for innovation in the 50+ market. The AgeStorming process leads clients on a journey, which combines empathy, creativity and rationality to understand the needs of aging consumers, develop winning solutions and bring them to market. The proprietary 50+ Audit process examines all aspects of the consumer journey to identify barriers and highlight opportunities to attract additional 50+ customers.
"At Innovate50 we strive to create win-win situations for 50+ consumers and forward-thinking companies," said Dr. Abramson. “We help bring products and services to market that delight and inspire consumers and deliver a significant return on investment to our clients and their investors."
Innovate50 works across a broad spectrum of industries including consumer products, healthcare, retail, technology, finance, real estate, travel & tourism, automotive, media, entertainment and fashion. Dr. Abramson and Dr. Fike have worked with Kimberly Clark, Duracell, Colgate-Palmolive, General Mills, Georgia Pacific, sanofi-aventis, AARP, Phillips Electronics, Delta Airlines, Subway, Harris Private Bank, Equifax, American Automobile Association, Century 21 and many other Fortune 1000 brands. In addition, Innovate50 advises select start-ups and venture capital firms regarding the 50+ market. Innovate50 has offices in New York City, San Francisco and Atlanta. Abramson and Fike received doctorates from the prestigious University of Southern California’s Davis School of Gerontology. For more information about Innovate50, please visit http://www.innovate50.com. For news and events, follow us on Twitter (@Innovate50) and Facebook.