Greener Expressions Joins ClickBrands Portfolio of Startups

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Greener Expressions, a green technology services provider, recently launched its web-based platform that allows searchers to find greener goods and services by location. The startup joined ClickBrands portfolio of Startups, seeing its overhead cut in half while revenues doubled.

Greener Expressions, a Pittsburgh-based company providing technology, services, and marketing solutions for greener brands, announced today the company’s move to the South Side to join the incubator and accelerator group ClickBrands. The move to ClickBrands venture division helped to cut the company's overhead in half and more than double revenues.

“This move allows our company to scale and grow in a startup friendly environment,” said Greg DiMedio, CEO of Greener Expressions. “We are now part of a culture that lives, eats, and breaths business growth. The access to shared services and new talent helps put the wind at our back.”

ClickBrands venture division, initially funded by Primerock Capital, provides mentorship, funding, and office space to innovative technology startups. The accelerator/incubator group has a shared services model. Business counselors, technologists, designers, writers, and general support staff offer a portion of their time to other member companies. The office space is class “A” with full amenities in a professional, vibrant atmosphere.

“Our goal is to take promising companies like Greener Expressions and help them reduce overhead while exposing them to greater talent and expertise,” said Shawn Allen, CEO of ClickBrands. “In a way, we provide a vitamin B shot for companies that are just ‘at revenue’ and help them get to a profitable, scalable model quicker.”

Greener Expressions is quickly seeing the benefits. “In our first month, we cut our burn rate in half and more than doubled revenues,” said Greg DiMedio.

Greener Expressions recently launched GreenerPittsburgh.com, its flagship technology. The web-based platform is like an Angie’s List for sustainability, allowing searchers to find greener goods and services by location. Each business listed has a green business profile with a “Green Card”—a score card that lists certifications, awards, reports, user ratings, and learning badges. Educational content and ratings help users to understand green claims and sustainability issues.

Alliances with the City of Pittsburgh, Allegheny County, Green Seal, nonprofits, and corporate sponsors are at the core of the platform, bringing together consumers, businesses, and government to grow the region’s green economy.

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Greg DiMedio

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