Eugene Carr, Patron Technology CEO, Presents Keynote Address at National Alliance for Musical Theatre Spring Conference

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National Alliance for Musical Theatre's Spring Conference takes place March 22-24, 2012, at the W Hotel in Seattle, Washington. The focus of this year's conference is "Dramatic Marketing: Energizing and Engaging Your Audience."

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Patron Technology Founder and CEO Eugene Carr presents the keynote address, “Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century,” on the first day of the National Alliance of Musical Theatre Spring Conference, March 22-24, at the W Hotel in Seattle, Washington.

The theme for this year’s conference, “Dramatic Marketing: Energizing and Engaging Your Audience,” focuses on providing a total experience before, during, and after the show to theatre patrons. What if you could "break the fifth wall" and reconnect with your patrons beyond your theatre, using technology to become a part of their day-to-day lives? Those questions are answered in Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century by Eugene Carr (CEO) and Michelle Paul (Product Manager) from Patron Technology. In his keynote address, Mr. Carr will highlight sections of the book, supported by results from the company's ten-year nationwide survey of online arts patron behavior, and talk about transforming your organization's audience development efforts using e-mail marketing, website design, social media, and CRM. He will also discuss the future direction of technology and how it will affect audience development.

Attendees will get concrete ideas on how to balance the desires of decades-long subscribers with the need to reach brand new audiences, how to use data to learn more about their members' needs, interests, and wishes, and then how to act on that information by learning what new technologies add and how they mix with established methods.

ABOUT EUGENE CARR: Eugene Carr, founder and CEO of Patron Technology, has been an innovator in the area of e-marketing for arts organizations for 15 years. In 1996, AOL invested in his first Internet company,, which became an award-winning nationwide arts calendar and online ticketing service. In 2001, Mr. Carr founded Patron Technology with a mission to revolutionize the way arts and non-profit organizations operate by providing them with cutting edge technology at an affordable price. The company's first service, PatronMail, a web-based e-mail marketing system used by more than 1,800 institutions in all 50 states and eight foreign countries, now handles 25 million e-mail messages per month. PatronManager CRM, launched in June 2010, is an all-in-one web-based system built in partnership with and the Salesforce Foundation that combines ticketing, subscriptions, fundraising, e-mail marketing, day-to-day tasks, and staff collaboration. Mr. Carr co-authored with Michelle Paul Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, which was published in April 2011. He also writes the popular blog, Wired for Culture.

ABOUT PATRON TECHNOLOGY: Patron Technology strives to revolutionize the arts industry by offering world-class customer relationship management (CRM), ticketing and e-mail marketing technology at a price that every organization can afford. Its PatronManager CRM system, launched in 2010 and developed in partnership with and the Salesforce Foundation, is a 100% cloud-based system that integrates box office functionality, fundraising, e-mail marketing, and staff collaboration, enabling organizations to put all their vital customer information in one place, accessible by the entire staff. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their organization more efficient. Founded in 2001 by Eugene Carr, the New York City-based company is the leader in e-marketing technology for arts not-for-profit organizations and used by arts and cultural clients in all 50 states and eight countries overseas. Patron Technology is dedicated to educating the non-profit community about e-marketing and, in the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Product Manager) co-authored and published the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. The company presents a regular schedule of live e-marketing seminars across the country, monthly e-mail newsletters, blogs, and live educational webinars.

ABOUT NAMT: The National Alliance for Musical Theatre, founded in 1985, is a national service organization dedicated exclusively to musical theatre. Its mission is to advance musical theatre by nurturing the creation, development, production, and presentation of new and classic musicals; providing a forum for the sharing of resources and information relating to professional musical theatre through communication, networking, and programming; and advocating for the imagination, diversity, and joy unique to musical theatre. NAMT’s 150 members, located throughout 34 states and abroad, are some of the leading producers of musical theatre in the world and include theatres, presenting organizations, higher education programs, and individual producers.

NATIONAL ALLIANCE FOR MUSICAL THEATRE SPRING CONFERENCE, MARCH 22-24, 2012, W Seattle, 1112 4th Avenue (at Seneca Street), Seattle, WA 98101, Phone: (206) 264-6000, Fax: (206) 264-6100.

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