Denver, CO (PRWEB) March 22, 2012
With the recent turmoil in the U.S. financial markets and the ensuing downturn in the health of the job market fresh in the minds of employees, Denver-based Lighthouse Media has launched a new site with a focus on helping individuals from all age groups create passive online income streams from scratch. The site, imfuse.com, claims to be able to take a complete novice through the process of starting an internet marketing business and in turn empower members to break free from the uncontrollable forces of a changing job market.
Created by three full-time internet marketers who left or were forced out of well-paying jobs for the more nontraditional journey of creating online businesses, the site uses video training modules, podcasts and community forums to coach its members through the process of building a small web-based business. “I had the very unfortunate experience of having my position as a senior-level finance executive with a residential services company eliminated a couple of years ago,” stated Nate Johnson, a managing partner of the Lighthouse Media Group and one of the creators of imfuse.com. “Fortunately, the silver lining was that I had time to dedicate to learning internet marketing and setting out on a new direction in my professional life.”
This “new direction” is what Johnson and the other creators of imfuse.com, Ben Arellano (a computer programmer) and Ye Tun Win (formerly a physician), hope to teach their members to help them begin thinking beyond the confines of a cubicle. “The biggest challenge in learning to create your own online business and breaking free from dependency on trading an hour of time for a wage is taking that first step and having a community of others who have been on that journey and can convince you that it’s completely possible,” he added.
While the company initially thought that its new site would generate a following among the younger, tech-savvy set, it quickly discovered that the low barriers to entry for starting an online venture and the company’s “no experience required” approach began to generate interest from the baby boomer generation as well. “We’ve received a lot of positive feedback from folks who are getting close to the traditional retirement age who are realizing that their pension income may not cut it for 30 years, and we’ve tried to address that by making the video training series as easy to use and engaging as possible,” Johnson said.
The company plans to offer its premium membership to imfuse.com at $19.95 per month, however, much of the site’s content can be accessed at no charge. With the capital requirements typically involved in starting brick-and-mortar businesses, the company stated that they feel that the price is well worth the quality of the content. “We’ve essentially laid out all of the steps that we’ve taken to go from cubicle dwellers to having the freedom to work online from anywhere, so to me, the content we’ve produced is priceless,” Johnson stated.
Imfuse.com is a property of Lighthouse Media, a Denver-based company focused on quality internet training programs and content for the internet marketing industry.