The Reinvention of the School Uniform

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Due to the high demand for a more stylish school uniform, online boutiques such as have begun to cater to private school students.

The new look of school uniforms

“Up until recently, wearing modest skirts was synonymous with wearing skirts that were fairly plain and not very attractive."

School uniforms have changed from the days when ugly polyester, navy and plaid skirts were the only options available, thanks to a surprising new source - skirts offered by websites like

“Up until recently, wearing modest skirts was synonymous with wearing skirts that were fairly plain and not very attractive. We offer the Hard Tail skirts because we want to make sure that school girls have options that fit within the dress code, but that are also stylish and comfortable,” explained Theresa Marrocco, founder of Laluna Couture.

While Laluna Couture offers a wide range of clothing, they are best known for their line of Hard Tail yoga skirts, which have become a huge hit with families whose children attend schools that require uniforms. Hard Tail’s A-line skirts and supplex skirts always fit within modest dress codes, making them an especially popular choice for Jewish school uniforms.

“Students are no longer limited to a narrow range of unattractive, uncomfortable options when choosing modest skirts,” according to Marrocco. “The Hard Tail skirts are stylish enough that many of my customers choose them for everyday outfits as well as for their school uniforms.”

Laluna Couture began as a brick and mortal retail boutique called The Ruby Closet. Because the store offered so many styles and colors of the Hard Tail skirts, they quickly became popular with customers who wanted attractive school uniform skirts. Those customers referred friends from all over the country to The Ruby Closet. These referrals inspired Marrocco to create her online boutique, Marrocco now offers the widest variety of Hard Tail skirts on the web.

She also strives to make her skirts affordable, offering a “buy four, get the fifth free” option for the Hard Tail line of skirts. "Parents don't want to pay outrageous prices for their daughters' school uniform" Marrocco notes. Other popular options for school uniforms are Velvet by Graham & Spencer skirts. “We have become known as the go-to place for modern, attractive school uniforms,” Marrocco notes.

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Theresa Marrocco
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