Post, Pin, Tweet, Bark, Meow! Petplan Pet Insurance Gets “Likes” for Learning on Social Media Channels

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America’s No. 1 pet insurance provider earns accolades from industry insiders for spreading pet health with social media savvy

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Our core value is that ‘Pets Come First,’ and everything we do – from our Tweets and ‘pins’ to our blogs and our quarterly pet health magazine, fetch! – reflects and supports that.

What do Whole Foods, The “Today” Show, Bergdorf Goodman, Etsy, Southwest Airlines and Petplan, America’s No. 1-rated pet insurance provider, have in common? According to Social Media Delivered, a social media strategy company founded by Eve Mayer Orsburn, one of Forbes 2011 Top 10 Women Social Media Influencers, they are all among the “Top 20 Companies on Pinterest.”

Pinterest, an invitation-only social image-sharing network, is the fourth-most-visited social networking site on the Internet, and one of the web’s fastest growing sites. According to recently released Nielsen data, Pinterest had 16.1 million unique visitors in January in the United States alone – double the number it had in November.

Petplan pet insurance was recognized for providing high-quality content and community interaction. The Social Media Delivered editors were particularly impressed with not just “the unlimited pictures of adorable puppies” but also “the information they share, like breed information and healthy pet tips.” Petplan also got props for giving people “a sneak peek inside their über-cute animal themed offices.”

“We were delighted to be recognized for our social media outreach. We are a pet health company, first and foremost, and social media allows us additional opportunities to provide exclusive vet-authored content in a fresh, consumer-friendly, approachable way,” says Natasha Ashton, Co-Founder and Chief Marketing Officer of Petplan. “Our core value is that ‘Pets Come First,’ and everything we do – from our Tweets and ‘pins’ to our blogs and our quarterly pet health magazine, fetch! – reflects and supports that. Our aim is to continue building online communities that are engaging and accessible. Any pet parent can come to Petplan – whether through Facebook, Pinterest, Twitter or GoPetplan.com – for trusted expert pet health advice to help them provide the very best care for their furry family members.”

The keys to Petplan’s interactive and social successes are:

  • Premium pet health information: “Our ultimate goal is to help pet parents provide the very best care to their four-legged family members,” says Ashton. “We share breed-specific health content, seasonal pet health tips, and in-depth information about specific conditions, written by our team of veterinary professionals, as well as alerts of any FDA recalls or general pet health news that is important for pet parents to know.”
  • Outstanding customer experience: “At Petplan, we continually strive to ‘wow’ our family members with exceptional, intuitive customer service,” says Ashton. “By dedicating resources to social media, we are further able to deliver exceptional service to our Petplan family by providing real-time responses to their questions and concerns.”
  • Building a community of engaged pet parents: According to Ashton, “Our Happiness Managers (customer service team members) engage with our policyholders every day, and social media allows us to take that conversation to the next level. It’s a wonderful way for pet parents, including our own team members, to both share stories and photos, and to learn helpful pet health tips – from how to spot an ear infection to the latest pet health innovations.”

To learn more about Petplan and find links to our social media platforms, visit http://www.GoPetplan.com.

ABOUT PETPLAN
Top-rated pet insurance provider, Petplan, is the only pet insurance company to have been included on Inc. Magazine’s list of 500 fastest-growing, privately held companies in America. Petplan’s fully customizable and cat insurance policies provide coverage for all hereditary and congenital conditions for the life of the pet as standard, and meet the coverage requirements and budget for pets of all/any age. Petplan policies are underwritten by AGCS Marine Insurance Company, a member of the Allianz Group, rated A+ by A.M. Best (2010). For information, about Petplan pet insurance, visit http://www.GoPetplan.com, read the Petplan Pet Insurance Blog, or call 1-866-467-3875.

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Sara McMillan

Bill Tierney
Brian Communications
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