Keith Gerson, CFE, Widely Admired Franchise Executive, Joins FranConnect, Inc. as President of Global Operations

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"World class" franchise executive to bring wealth of hands-on experience to clients and help them implement systems that deliver franchise growth and revenue profitability.

Keith Gerson has held executive leadership roles with Mrs. Fields, ChemDry, AlphaGraphics and others. Gerson comes to FranConnect from Sopra Brands, one of franchising's leading private equity and management companies.

As a past FranConnect customer, I have experienced the strength of their solutions and fanatical customer support.

FranConnect, Inc., the world’s #1 provider of franchise management systems,today announced that Keith Gerson, a well-known, highly respected industry leader, has been named president of the company.

“Keith is a world class franchise executive who has transformed franchise operations at every company he has worked with. With Keith joining us, it tells our customers, partners and the franchise world at-large that FranConnect continues to emphasize excellence in everything we do,” said FranConnect CEO and Co-Founder, Amit Pamecha.

Gerson is a 35-year industry veteran who most recently served as the Chief Operating Officer at Sopra Brands, one of franchising’s leading private equity and management companies. He has guided multiple companies to record levels of system growth, revenue growth and resultant EBITDA growth. Companies he has led or provided executive leadership include PuroClean, AlphaGraphics, Mrs. Fields and ChemDry. Said Gerson, “As a past FranConnect customer, I have experienced the strength and breadth of the FranConnect solutions as well as their rigorous customer centric approach.”

Gerson is also a sought-after public speaker and mentor. Current FranConnect customers, who include both emerging and established franchise systems, will be able to tap his expertise in all aspects of franchise operations. “Keith’s extensive experience will allow our customers to implement in-depth franchise development solutions that deliver growth and revenue profitability for their franchisees,” said Pamecha.

With the largest customer base in franchising, FranConnect is a global leader in the solutions it offers to franchise systems. “That will be the fun part of this job,” said Gerson, “leading a company with a fantastic reputation, a proven track record and taking it to new heights.”

About FranConnect, Inc: FranConnect is the #1 provider of Franchise Management Systems as more than 400 brands use the company’s comprehensive systems to establish, grow and manage their franchise operations. FranConnect’s integrated suite of software applications allow franchisors to manage all aspects of their operations including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Franchisee Support, Online Training, Supply Management, Automated Ad-Builder, E-mail Marketing, Franchisee Web-sites, ZIP Code Locator Service, QuickBooks, Peachtree and POS Integration.

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