Track What Matters Client Uses GPS Technology for New Business Model

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Frontier Logistics takes a proactive approach to tracking shipments.

GPS Tracking, tracking devices

Track What Matters GPS Tracking Solutions

We needed something with a long battery life and a reliable record of standing up to harsh weather conditions since the trackers are attached to the side of the chassis

Track What Matters today announced that Frontier Logistics, based in Houston, Tex., uses GPS technology as an integral part of their new business model, having purchased chassis instead of leasing them.

Because of recent changes in how US steamship lines conduct their business operations, chassis for shipping containers are no longer included in the shipping cost. Therefore, Frontier decided to purchase the intermodal chassis instead of leasing them, and they needed an effective way to track the chassis in case one of them got mixed up in another shipment or lost altogether. After some extensive research, they decided on GPS asset trackers from Track What Matters.

“We handle both packaging and transport of plastic resin so we purchased chassis to transport our containers to and from the port of Houston (and several other ports),” said Daniel Nelson, business analyst for Frontier Logistics. “They are expensive, and many of them are identical to the ones available for leasing.

“We needed something with a long battery life (that is only read several times a day) and a reliable record of standing up to harsh weather conditions since the trackers are attached to the side of the chassis,” said Nelson.

So far, Frontier Logistics hasn’t had any issues with lost chassis, but have been able to use the information collected from the GPS asset trackers for general management purposes. “We’re able to ensure that everything is where it’s supposed to be. Every once in awhile, we find a stray in the back of a warehouse, but with the tracking system in place, we know where to find it. If we lose and recover just one of these chassis, the technology will easily pay for itself.”

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About Track What Matters (
Track What Matters provides customized GPS tracking solutions for vehicles in the United States, Mexico, Canada, Africa, the Middle East, and portions of Asia. They support companies who need to keep track of assets, containers, trailers and more.

Track What Matters has made a conscious effort to ensure its service is very easy to use while providing comprehensive delivery of vehicle tracking information. Track What Matters, LLC is a GPS tracking company that specializes in creating customized GPS tracking solutions specific to the individual needs of their clients.

Leveraging cutting-edge GPS tracking hardware with vanguard and incredibly powerful yet user-friendly web-based software, Track What Matters, LLC has helped numerous Fortune 500 clients improve returns on investments by reducing waste and inefficiencies elsewhere. With a core philosophy of customized solutions culminated with unprecedented customer service, Track What Matters, LLC is the GPS tracking company that leading companies turn to for innovative and customized solutions and 24/7 accessibility. For more information, visit or call 800-293-0420.

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Wil Reed
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