This paid media initiative is a natural extension of what we’re already extremely skilled at doing, and our results speak for themselves.
Los Angeles, CA (PRWEB) March 22, 2012
Social media management firm Maximize Social Media LLC launched a Facebook Advertising Management initiative today, providing clients with the ability to run a well managed and optimized Facebook ad campaign by a leading social media agency. Maximize has proven results with Facebook advertising and utilizes enterprise class software to assist its clients in optimizing their ad campaign.
“We have been managing Facebook advertising for our existing clients who retained us to assist them with managing their Facebook pages, with a focus on earned media. This paid media initiative is a natural extension of what we’re already extremely skilled at doing, and our results speak for themselves,” said Chris McLaughlin, CEO of Maximize Social Media LLC.
McLaughlin noted several clients of Maximize have seen significant savings and improvement with professional ad management. The social media agency services over 40 different verticals, and recently performed a statistical analysis on its own management efforts.
Maximize closely monitored 4 key metrics for this analysis. As an example of the results it achieved with paid media, the following two industries (insurance and automotive) are illustrative of possible results:
1. Click through rate. Maximize achieved a click through rate of .4165% in the insurance industry and a .6460% click through rate in the automotive industry. These are well above all industry averages.
2. Cost per click: Maximize achieved a cost per click of $.11 in the insurance industry and $.13 in the automotive industry.
3. Click to like %: Maximize achieved a 79% click to like conversion in the insurance industry and 87% click to like conversion in the automotive industry. This is well above the industry averages of approximately 40% to 50%.
4. Overall cost of fan: Maximize achieved an overall fan cost of $.15 in the insurance industry and $.15 in the automotive industry. Again, these metrics demonstrate Maximize’s success in ad optimization.
“We’re using enterprise class software that enables us to constantly tweak and optimize our clients’ advertising campaigns. This is critically important with Facebook as the image itself will become stale if it continues to display to the same target audience, which in fact will lead to a higher cost per click,” said McLaughlin.
Social media managers, businesses, or advertising agencies interested in utilizing Maximize’s Facebook Ad Management program are encourage to schedule a free social media consulting session by visiting the following website:
About Maximize Social Media LLC
Maximize Social Media (http://www.maximizesocialmedia.com) is a social media agency that provides management services for clients in over 40 different verticals. With offices in Florida and Los Angeles, Maximize offers social media consulting and Facebook advertising management for clients in English speaking countries such as the US, Canada, and Australia. The company also features social media management outsourcing for busy social media mangers looking for additional assistance on a white label basis.