Dataium ASI™ Index Shows Month Over Month Automotive Sales Poised To Bloom In March

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Toyota Prius v leaps to the top three for auto shopper demand

Dataium ASI % Change vs. US Retail SAAR % Change

Dataium ASI % Change vs. US Retail SAAR % Change

A combination of rising gas prices and the release of the new Wagon helped vault the Toyota Prius to the number two position in February.

Dataium, the largest aggregator of online automotive shopper behavior, today released its monthly ASI report. The January ASI (Automotive Shopper Intensity) index, a leading predictive indicator of automotive retail sales, pointed to a slightly positive increase in February, and after adjusting for the number of selling days, we saw a mere 5% year over year increase and only 3% higher for total retail sales. February’s ASI score indicates the possibility for a much better March as we enter the spring selling months.

For the second month in a row, Japanese manufacturer, Nissan received the highest ASI ranking of all makes. Vehicle searches for the carmaker increased slightly from the previous month, up 9%. Ranking second was fellow Japanese automaker Toyota, whose searches rose 4% from January. Closing out the top three highest ranked makes was the domestic manufacturer, Ford. On the contrary, luxury manufacturers took another hit in February, with a number of them including Lincoln, Jaguar, and Lexus performing at the bottom of the ASI make rankings.

In terms of models, the index showed the Toyota Camry jumping two spots from last month to be the highest ranked new vehicle. The Altima, last month’s highest ranked new vehicle, fell to the number three position with a hybrid, the Toyota Prius, placing second. In addtion, the Ford F-150 outpaced last month’s third place finisher, the Chevrolet Silverado, and was the only truck to be ranked in the top five. Eric Brown, CEO of Dataium stated, "A combination of rising gas prices and the release of the new wagon helped vault the Toyota Prius to the number two position in February." He added, "Interestingly, this trend mimics the auto shopping behavior that we reported last year when Toyota released the redesigned Camry."

Through proprietary data collection and analytics, Dataium aggregates and measures billions of auto shopper behavioral events from a database of over 100 million active auto shoppers across a network of diverse automotive websites. Dataium not only provides data and research on auto shopper/buyer behavior nationally, but by specific makes, models, vehicle segments, and markets, as well. The national report is available for download at http://www.dataium.com/library. Dataium reports and dashboards are available on a subscription basis or may be customized to access real-time updates to measure in-market lead behavior, advertising effectiveness, digital marketing performance, and website design proficiency.

To request complete access to Dataium's ASI predictive modeling tool on future consumer demand by make, model, trim level, segment, region, and market, contact Dataium at http://www.dataium.com/contact, or call 877-896-DATA (3282).

About Dataium, LLC
Dataium is the largest aggregator of Internet automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from a database of over 100 million active auto shoppers, each week. The company supports cutting-edge data collection and reporting technology; VisiCogn® Collection Utility, VisiCogn® Knowledge Center, and is also known for its ASI™ index. For more information, visit http://www.dataium.com, email: info(at)dataium(dot)com, or call 877-896-DATA (3282).

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Tarynne Rodney
Dataium
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